Eddie Kavanagh, Managing Director, Jaguar Land Rover Ireland, expects the market for new cars toremain stable in 2024, and he will have a smile on his face behind the wheel of the Defender 75th LimitedEdition. WHAT WAS THE MOST...
Eddie Kavanagh, Managing Director, Jaguar Land Rover Ireland, expects the market for new cars to
remain stable in 2024, and he will have a smile on his face behind the wheel of the Defender 75th Limited
Edition.
WHAT WAS THE MOST SIGNIFICANT RECENT JAGUAR LAND ROVER CAR LAUNCH?
There have been a number of model launches over the last few years. The new Defender launched in 2020, and since then we've also seen the arrival of new Range Rover (2021) and new Range Rover Sport (2022).
Each of these models has signalled a new level of design sophistication, and they have ushered in a new era of modern luxury.
Our range of luxury brands - Range Rover, Defender and Discovery - each have their own unique character and individuality which appeal to a very loyal customer base. We’re continuing to experience strong demand for each of the brands.
Defender is marking 75 years of Land Rover with the new Defender 75th Limited Edition.
This new Limited Edition captures the spirit of the past 75 years, with its colour and detailing, and fuses it with innovative new technology such as hybrid electric power, configurable terrain response, software over the air updates, and unrivalled all-terrain capability. For me, it is a return to driving pleasure and puts a smile on my face!
WHERE DOES JAGUAR LAND ROVER STAND IN THE TRANSITION TO HYBRID/ELECTRIC?
97% of all our passenger models are now either PHEV or BEV, which is a significant shift for the brand but very much in line with market trends. As one of the first to launch PHEV with Range Rover and Range Rover Sport in 2017, we are well established in this space. Jaguar Land Rover will continue to meet our customers’ needs with our range of PHEV and BEV models.
Eddie Kavanagh
WHAT NEW MODELS ARE ON THE WAY FROM JAGUAR LAND ROVER IN 2024?
In 2024, we will see the introduction of a number of refreshes across the Range Rover Evoque and Range Rover Velar models. Our next big focus will be the launch of the fully electric Range Rover in 2025.
WHAT IS YOUR EXPECTATION FOR THE NEW CAR MARKET IN 2024?
Production restrictions eased in 2023 and the market benefited from that. I expect we will see moderate growth levels in 2024 based on stabilised supply and demand.
Photo: Eddie Kavanagh, Managing Director, Jaguar Land Rover Ireland. (Pic: Conor McCabe)