The breathless excitement around generative artificial intelligence since OpenAI introduced ChatGPT in November 2022 has spurred a crop of vendors and tech partners dressing up their tech as AI, causing frustration among marketers who are grappling to understand how...

The breathless excitement around generative artificial intelligence since OpenAI introduced ChatGPT in November 2022 has spurred a crop of vendors and tech partners dressing up their tech as AI, causing frustration among marketers who are grappling to understand how best to meaningfully implement the tech. Gen AI is expected to attract investments of more than...

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