I�m on the list. About two-dozen show up every week. Sometimes more. That doesn�t make me special by any standards. Press Releases are like virtual confetti nowadays. Most are daft, pointless blather. While the salutation �Hi Chuck� makes it...

I�m on the list. About two-dozen show up every week. Sometimes more.

That doesn�t make me special by any standards. Press Releases are like virtual confetti nowadays.

Most are daft, pointless blather. While the salutation �Hi Chuck� makes it appear as if the sender has some clue about my blog, it�s usually a tip-off that he/she has never read any of my posts.

Here�s the latest:

Hi Chuck,
I hope you are keeping well, I'll keep this brief and to the point as I know you are busy - we have a client with a press release you may be interested in reviewing. Below is the skinny - we invite you to check out the full release if you are interested�

The gist:

New Research Busts the Myth of the Tech-Challenged Senior'
A new landmark study by marketing consultancy, *** ** *******, is about to shatter a number of myths and have more companies and brands taking notice of the huge opportunity to reach consumers 55+ via digital devices, across multiple aspects of the lives.

Let me shatter the myth that any of this is even remotely myth-shattering�

�It will be the Baby Boomers who will be the first to pick and choose, to ignore or be seduced by leading-edge technology marketing. There�s a simple reason for this. We have the money to buy this stuff. Experts say we�ll continue to have the money for at least the next twenty years. Write us off at your own peril.�

A blog post:

14 November 2005
My Favorite Cyber-Myth�
How I snicker and roll my eyes whenever I read about Baby Boomers fumbling around on computers, scratching their heads, totally flummoxed. Sure, a percentage of any age group is technologically challenged - but Boomers as a whole have embraced the internet and aren't afraid to plunge into the ether brain first.

There are dozens and dozens more posts through the years about 50+ folk and technology � but I�ll spare you.

The �landmark� myth-busting report is all about how over the last year or so tons more people over fifty-five are now banking online and buying stuff online.

Wow. I never would�ve guessed.

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