Print ads offer several benefits: high exposure, can handle complex propositions and can be very targeted. It is heavily dependent on the advertising idea that attracts the audience to see the message behind it. While the indirect advertising message...
Print ads offer several benefits: high exposure, can handle complex propositions and can be very targeted. It is heavily dependent on the advertising idea that attracts the audience to see the message behind it. While the indirect advertising message grasps more attention that direct messages, the messages need to be easy to understand by most audiences who will see the ads.
Most of the following examples don’t just advertise the company and cause behind them, they also convey a message. So if you don’t get the point at first glance, give it a second look.
Guinness – Good Things Come to Those Who Wait
Credits: Wings CLL, London
Location: London, U.K
June, 2020
Guinness – Good Things Come To Those Who Wait, 2020
‘Good things come to those who wait’ is an advertising slogan used by Guinness since 1996. The idea was first to turn around the negative opinion of the length of time required to pour a pint of Guinness from the tap (around 119.5 seconds), and to encourage their consumers to take the time to wait for it.
In light of the incoming lifting of the lockdown in the U.K, Guinness found a good context to make use of its famous slogan and imagery – Couldn’t wait for that sofa to turn into a bench and the ceiling into the sky.
Audi – Keep Distance
Credits: KRG Brands
Location: London, U.K.
March 2020
Audi – Keep Distance, 2020
Audi transformed its well-known logo to promote social-distancing and to encourage people to take care of each other during the Covid-19 pandemic time.
McDonald’s – Tasty Mornings
Credits: McCann
Location: United Arab Emirates
April 2020
McDonald’s – Tasty Morning, 2020
Colourful and simple posters that associated some of the classic McDonald’s breakfast choices with sun rising.
McDonald’s – We’ve Missed You Just The Same
Credits: DDB
Location: Austria
April, 2020
McDonald’s – We’ve Missed You Just the Same, 2020
McDonald’s Austria reopened their restaurant on May 15th after the shut down. Instead of home-cooking, they can now taste the iconic French fries in stores now.
Klyne – Ripe Off Your Stress
Credits: WORKKIT Bangkok
Location: Thailand
July, 2020
Klyne – Rip Off Your Stress, 2020
Klyne is a Thai stress-relieve massage cream that targeted office workers who suffer from headache, shoulder and neck pain due to extended period of sitting in the office.
Dr. Martens – Stand for Something
Credits: Promise
Location: South Africa
February, 2020
Dr. Martens – Stand For Something, 2020
Leveraging the Dr. Martens’s legacy and iconic design, boot’s prints are connected with the significant social changes in the 20th century, the posters pay a tribute to the countless Doc wearers who stood up for what they believed in and cementing the brand’s role in shaping history.
Hot Wheels- Spilled Out
Credits: Maksim Fulltime
Location: Ecuador
February, 2018
Hot Wheels – Don’t Dink & Drive, 2018
‘It is bad to drink & drive.’ The graphics illustrate the concept in an easy understanding way for children.
Play-Doh – Kitchen Creations
Credits: TWO.AM
Location: Cape Town, South Africa
May, 2018
PlayDoh – Kitchen Creations, 2018
Cooking is art – and it requires imagination to bring out the potential in raw ingredients.
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