Advertising aims to motivate and persuade someone to take action and buy something. Good advertising is that which influences and make people buy your goods or services. For that different kind of newspaper ads are available in 2019 like...

Advertising aims to motivate and persuade someone to take action and buy something. Good advertising is that which influences and make people buy your goods or services. For that different kind of newspaper ads are available in 2019 like Classified Text ads, Classified Display ads and simply Display Ads. These ads are provided at different rates and with various differentiated advantages. These ads are most used in 2019 and are very efficient for advertising all the products and services. These ads are given in various categories like matrimonial, rent, education, property, computer, requirement, and many more.

 Categorization of newspaper ads available in 2019

1)   Newspaper Classified Ads

Classified Ads are very common in all the newspapers. They are provided in the lowest costs and much cheaper than any other type of advertising (for instance Display Ads). Newspaper classified ads are named so because are categorized under headings like matrimonial, rent, property, computer, education, retails, personal, et al These ads are further classified as Classified Text Ads and Classified Display Ads.

  a) Classified Text Ads

 This is the most cost-efficient and effective form of advertising. They appear in the standard running text format. In these ads, rates are charged according to the lines and words used in the newspaper ads. Any enhancement like tick mark, color, border, etc if used, will incorporate extra charges. Newspapers like Amar Ujala charge as per the number of words used in the ad matter. If the ad matter extends the defined word limit (say 25 words), then extra word rates are applied.  Newspapers like Hindustan, Dainik Jagran, etc charge advertisements according to the number of lines used in the content of the advertisement.

 b) Classified Display Ads

 Classified Display Ads are used to advertise in various categories. You can use these ads to enhance visibility by using colors along with the text. These ads have a fixed column width (say 3 cm) and minimum height (say 4 cm). The height of the ads is modifiable depending on the size of the ad. The cost of these ads is calculated as per square cm basis.

2)   Display Ads

These ads format can be found all over the newspapers on different pages. These ads are charged as per their size and the newspaper page they are published on. These ads can occupy a quarter of a page, half a page or even full page. There is a minimum size of these ads and the charges ( or additional charges) are applicable for specific page preference. These ads generally big-budget ads or they are of high costs and are visually appealing as they include images, expert designs, logos, and taglines.

Newspapers consider all types of advertising and advertisers e, from business to individuals, from big or small and from professional to personal. It has ads available in all the budgets and does not disappoint any. 

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