Anyone standing in a grocery store’s cereal aisle knows that the number of choices can be overwhelming. If you’re there to buy a box of Cap’n Crunch, you probably scan the shelves until you find your brand, you grab it, and move on. If you have a company that’s bringing a new breakfast cereal to […] The post Packaging Design and Shelf Impact: Standing Out in Crowded Retail Environments appeared first on McFadden/Gavender.

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