Humans... ????????? Campaign Automation to Save Your Time & Nerve Cells ????????? ??????? ?? ZorbasMedia.
Humans are prone to laziness… which many of us consider to be a flaw. What if we tell you that being lazy is perfectly rational? Looking for ways to spend less time and effort put to work can also be labeled as laziness. But this behavior enables people to invent new ways of how to get the job done more efficiently.
With this idea in mind, we decided to create an article on how to automate every stage of the marketing funnel. Without further ado, let’s dig into our findings.
Mainstream application
The largest media outlets have written about ChatGPT and Midjourney left and right, but we have to mention them yet again. The reason? They are good at what they are designed for text and image generation. So, what are the most straightforward applications of AI to automate your campaigns?
Copywriting
With the help of ChatGPT, Mailchimp, or Grammarly (more on this one later) you can generate simple texts that require no factual knowledge. Catchy headlines, decent text bodies, compelling CTAs — ChatGPT can write almost any non-scientific text. But it can also serve as your personal assistant and suggest a structure for your future text or a bunch of synonyms for you to pick. As of November 20, 2023, ChatGPT has two versions: 3.5 & 4.0. Just keep in mind that there are anti-AI detectors, so copywriting professionals are likely to expose you delegating the job to AI.
Audience analysis
ChatGPT tends to write way too abstract texts at times. But don’t discard it just yet, the same tool can be used to recommend a structure of your future text. Ask ChatGPT to imagine being someone else, e.g., a buyer of sunscreens. Next, ask it to pose you a set of questions, this client would like to get answers to. This will help you to get to know the desires of your potential audience better.
Generation of creatives
Midjourney used to be a go-to solution for fast picture generation. But it no longer offers a free version, which begs a question, are there any free AI-image generators? Try out such alternatives as Deep Dream Generator, Artbreeder, DALL·E, or Let’s Enhance — some of them can be used for free for a limited time. Also, if you work mainly with Software & Utilities, check out what your ad networks can provide you with — some of them offer auto-generated creatives.
Ad management
if somehow you don’t use Google Ads and/or Facebook Ads Manager and prefer programmatic direct ways of buying traffic, then you should definitely try out RTB. The variety of options there is greater, as well as the number of ad spots. It’s also easier to control the campaigns from a dedicated dashboard.
Advanced techniques
Content management
With the tools like Buffer, Hootsuite, and HubSpot you can schedule when, where, and what kind of content to publish. It’s not about social media only, but email marketing too, e.g., Constant Contact or Mailchimp. This can be convenient for those, who don’t like monitoring social networks all the time and prefer to finish things off with a quick swoop.
Grammar control
Obviously, the already mentioned Grammarly stands out in this group of tools. Besides helping to generate texts, it automates proofreading, fixing grammar mistakes, and publishing — all at the same time. If the tool is not to your liking, you can try out miscellaneous browser extensions, enabling grammar fixing as well.
Tracking & link management
Trackers like Keitaro or ThirstyAffiliates literally shed light on how your links perform. Not only that, you can optimize your campaigns’ performance by cutting off the underperforming sources. Always start your campaigns with A/B testing, because otherwise, you cannot know for sure if a source is worth whitelisting or blacklisting. Trackers also provide a lot of data for future analysis and optimizations.
Data analysis
Once again, Google Analytics & Facebook Insights have already done the major work for you. These tools use algorithms to analyze data and provide insights for affiliates. They help to automatically track and analyze KPIs, e.g., traffic sources, conversion rates, and user behavior on your website.
Quick reporting
Google Looker Studio and Tableau facilitate report generation with all the necessary KPIs. Sometimes you just get too much data to look through adequately. This is where presentation and filtering matter. These tools help to visualize data in an eye-pleasing and easy-to-understand format.
Go PRO
A/B testing
It’s boring, tiresome, exhausting, but necessary. Luckily, you don’t have to do this on your own! Let the AI help you with split-testing. Use tools like Optimizely and AB Tasty to optimize your landing pages, creatives, texts, layouts, headings and so much more.
Customer support
With the help of Intercom or Drift, you can address major customer concerns without talking to them yourself! Solution of 50% issues instantly, shared inbox, ability to create a sequence of messages, and many more features in these tools for you to enjoy.
To sum up
In the dynamic landscape of affiliate marketing, the question arises: “How far can you go with automation?” This article has delved into the realms of campaign automation, presenting a range of applications for AI and automation tools. From streamlining copywriting with ChatGPT to advanced techniques like A/B testing and customer support automation, the potential to save time and enhance efficiency is vast. As we navigate the evolving intersection of creativity and technology, the power of automation emerges as a key ally, offering marketers innovative ways to optimize their strategies and achieve meaningful results.
????????? Campaign Automation to Save Your Time & Nerve Cells ????????? ??????? ?? ZorbasMedia.