Digital advertising has exponentially enhanced the purchasing environment. With just a few clicks, shoppers can make well-informed buying decisions without ever needing to leave the comfort of their couch. Of course, along with this convenience comes high consumer expectations—standards...
Digital advertising has exponentially enhanced the purchasing environment. With just a few clicks, shoppers can make well-informed buying decisions without ever needing to leave the comfort of their couch. Of course, along with this convenience comes high consumer expectations—standards that once set, can never retract. These customer-driven capabilities only solidify the reality of the ecommerce landscape: we are living in the age of the consumer and retailers need to adapt to thrive and stay relevant in their audiences’ eyes.
