Day 12 of Agriculture Month in Saskatchewan brings us a guest post from Jean Clavelle. Jean is a friend of mine from University, she is a fellow Agro. I have had the opportunity to reconnected with her in the past few years with our work of communicating with consumers. I love her take on being mindful of the fact that we are indeed all consumers, whether we are farmers or not. Enjoy!!

Follow Jean on Twitter @ClavelleJean or check out her newly launched communications company, Magpie Marketing, here.

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Our Food Has a Story.There is a profound truth in that statement. Behind every bite is a business, an individual, a family, a history, a farm. Likewise, the food choices we make, tell their own narrative. Our decisions make an account of our economic status, our ideologies, our understanding of science and exposure to outside influences. Yes that’s right, the…