Virtual influencer Ayayi has launched her eponymous brand. Uniting digital and physical realms, the 'Phygital' concept defines exclusive style. 'Dimensional Explorer' collection blends real and virtual garments tied to digital avatars. Dissolving boundaries, Ayayi envisions multi-dimensional, connected product experiences,...

Virtual influencer Ayayi has launched her eponymous brand. Uniting digital and physical realms, the 'Phygital' concept defines exclusive style. 'Dimensional Explorer' collection blends real and virtual garments tied to digital avatars. Dissolving boundaries, Ayayi envisions multi-dimensional, connected product experiences, merging 'virtuality' and 'reality'.

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