Campari Buys Courvoisier for $1.2 Billion, Accelerating Its “Premiumization Journey”

11 months ago 55

Campari has committed to acquiring cognac Courvoisier from Beam Suntory for an initial price of $1.2 billion, amounting to the biggest deal in the Italian spirit group’s history.

Campari has committed to acquiring cognac Courvoisier from Beam Suntory for an initial price of $1.2 billion, amounting to the biggest deal in the Italian spirit group’s history.


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