With the holiday season approaching fast, Amazon customers are beginning to plan their celebrations. This might include exchanging gifts with loved ones, hosting parties, or making a journey to see family and friends. In comparison to last year, a...
With the holiday season approaching fast, Amazon customers are beginning to plan their celebrations. This might include exchanging gifts with loved ones, hosting parties, or making a journey to see family and friends.
In comparison to last year, a greater number of Americans are anticipating traveling during the holidays. Around 50% are expecting to book flights or hotels this year, while last year 44% did so.
How does this impact Amazon sales? Demand for travel essentials including luggage, toiletries, packing cubes, and other accessories all jump as a greater number of customers plan their excursions.
Let’s consider current trends and how your sales might be affected.
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Keyword search trends over 30 days
Checking out what customers have been searching for is a great way to stay ahead of the curve. The interest customers show in particular searches is a strong indication of sales potential.
Luggage-related keywords
Between September 22nd and October 21st, 2023 the keyword “Luggage” was searched 1,583,211 times. Meanwhile, “Carry on luggage” was searched 763,828 times, and “Carry on luggage 22x14x9 airline approved” was searched 425,079 times.
These trends give a glimpse at customers’ strong interest in luggage products this season.
Travel-related keywords
Customers have also been using a range of keyword combinations that include “travel” which supports the anticipated increase in holiday journeys. “Travel size toiletries” was searched 574,448 times between September 22nd and October 21st, 2023. A total of 274,919 customers searched “travel pillow” during this period, and “packing cubes for travel” was searched 217,487 times.
Leading luggage brands
After the quieter holiday seasons of the pandemic, many Americans are looking to update their luggage options. For those who want to see this trend reflected in their sales, it is essential to understand which luggage brands are leading the pack.
Samsonite
Between September 22nd and October 21st, 2023 Samsonite showed a 521% increase in sales trends in comparison to the previous 30 days. Unit sales were up 474% when comparing the same periods.
The top Samsonite products on Amazon by total unit sales are:
Freeform Hardside Expandable Carry-On Winfield 2 Hardside Expandable Luggage Omni 2 Hardside Expandable LuggageDelsey Paris USA
When comparing the 30-day period between September 22nd and October 21st, 2023 to the previous 30 days, Delsey Paris USA product unit sales were up 195%. When comparing the same 30-day periods, revenue was up for Delsey Paris USA products by 185%.
The top Delsey Paris USA products on Amazon by total unit sales are:
Helium Aero Hardside Expandable Luggage Chatelet Hardside Luggage with Spinner Wheels Titanium Hardside Expandable Luggage with WheelsBriggs & Riley
Revenue was up 199% for Briggs & Riley on Amazon when comparing the September 22nd – October 21st, 2023 period to the previous 30 days, and total unit sales were up 187% when comparing the same 30-day periods.
The top Briggs & Riley products on Amazon by total unit sales are:
Baseline Spinners Global Carry-On ZDX 29-Inch Luggage Sympatico Hardside Spinner Carry-OnTravelers Club
For the 30-day period between September 22nd and October 21st, 2023, unit sales of Travelers Club products were up 429% in comparison to the previous 30-day period. When comparing the same periods, total revenue was up an impressive 449%.
The top Travelers Club products on Amazon by total unit sales are:
Chicago Hardside Expandable Spinner Carry-On Expandable Midtown Hardside Luggage Set Cosmo Hardside Spinner Luggage
Travel size toiletry trends
Personal care products in convenient sizes are a must for travel. A quick look at the numbers shows that customer interest in travel toiletries has increased.
Revenue for travel-size body wash increased 252% during the September 22nd – October 21st, 2023 period compared to the previous 30 days. Similarly, revenue for travel size shampoo and condition was up 243% when comparing the same periods.
Some brands that have been gaining popularity on Amazon this season include Garnier, Briogeo, and Fanola.
Amazon sales and holiday travel
Customers’ holiday plans are leading to a strong interest in travel products, and more importantly, this interest is leading to increased Amazon sales.
As the season amps up, keep in mind that customers are not just looking for gifts and home decor, but also products to help them travel with ease. Taking note of these trends is crucial for sellers looking to maximize their sales.
Protecting your holiday profits
For Amazon sellers, the holidays are the busiest time of year. If you keep an eye on trends, this can also be one of the most profitable times of the year. Given how hard you work to increase your Amazon sales, it is likely you do not want to miss out on any of your profits.
Unfortunately, Amazon sellers lose approximately 1% to 3% of their annual revenue due to discrepancies. If you don’t know already, a discrepancy occurs when Amazon makes an error that costs you money.
Although Amazon is an impressively efficient platform, your products can still become lost or damaged while in Amazon’s care. You might even face erroneous shipping charges if any of your products have inaccurate dimensions on file.
Do not make the mistake of shrugging off these discrepancies. For sellers with one million in annual revenue, the cost of Amazon’s mistakes can be anywhere between $10,000 and $30,000. No one wants to say goodbye to this amount of cash.
By filing an FBA refund claim, you can get your money back and protect your hard-won profits.
How to claim your FBA refund
There are several approaches to obtaining your FBA refund. You may opt to file your FBA claims yourself, however, it is worth noting that this can be extremely time-consuming. In order to find all the discrepancies, you must conduct a thorough audit of your records from the last 18 months. Unsurprisingly, many sellers simply do not have the capacity to take on such an enormous task.
You might consider hiring a Virtual Assistant (VA) to help you file your claims. Beware that an underqualified VA will most likely miss out on opportunities for refunds, ultimately costing you money. You must also be certain you can trust any VA that you hire as they will need to have access to your account.
If you want peace of mind while maximizing your FBA refund, you should enlist a company such as Getida to take care of your FBA refund. With specialized software and a team of devoted case managers, Getida will find all your Amazon discrepancies and get all of your money back.
Meanwhile, you will be free to work on other areas of your business while you wait for your refund to arrive. Plus, signing up with Getida is free and you will not be charged unless Getida successfully obtains your refund.
Going forward into the holiday season
As you keep a keen eye on trends in travel products, remember to protect your profits too. Filing for an FBA refund might mean getting more cashback than you think.
Sign up with Getida today to get a free estimate of your FBA refund. What are you waiting for?
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