The impressive growth of e-commerce makes it clear that customers enjoy making purchases online. The downside of this type of shopping is that customers do not have the chance to see how a product works before buying. Without holding...
The impressive growth of e-commerce makes it clear that customers enjoy making purchases online. The downside of this type of shopping is that customers do not have the chance to see how a product works before buying. Without holding the product in their own hands, customers are always making a small leap of faith when they click “buy.”
Many sellers try to resolve this issue by creating high-quality listings. This means adding informative photos, plenty of details, and answering customer questions regularly. Now, consider how adding an Amazon product video could take your listing to the next level.
You can start boosting product sales now by learning to use Amazon product videos effectively. Let’s take a look at how this could work for your business.
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Amazon Video regulation updates
Until recently, only Brand Registry Amazon sellers were allowed to include product videos in their listings. The rules have now changed to allow any seller to use product videos, as long as they have been on the platform for three months or more.
This opens the gates for a range of Amazon sellers to show off their products to customers in a video format. Product videos increase customers’ engagement with your product, allowing them to see special features and benefits in action. Amazon has noted that 73% of American adults are more likely to buy a product after viewing a product video. This can translate to big gains for your bottom line with some sellers observing a 9.7% increase in revenue after incorporating product videos into their listings.
Start boosting sales with these 7 tips
For those who have not yet created a product video, the process might seem daunting. Fortunately, you can create an effective Amazon product video without a large production budget. The best product videos use a straightforward and welcoming approach. Let’s review a few tips for making a product video that will start boosting sales.
Consider common customer questions: As you create your product video, try to address the questions that customers most often pose about your product. Check out your customer reviews to see if there are any functions of the product you should clarify. At the end of the day, your video should help customers better understand the product they will be purchasing.Take note of Amazon’s recommended video specs: Your video should be high quality, preferably 1080p. However, take care to avoid overly large video files since 5 GB is the maximum. You can only use .mov or .mp4 file types and your title must be 60 characters or less.Stick to Amazon’s video rules: It is important that you take the time to understand the guidelines surrounding Amazon product videos. Your product videos are demonstrative and product-focused. Each video should feel like an educational resource that provides accurate information about your product, rather than your brand itself. Avoid making any claims that cannot be substantiated and do not infringe on the intellectual property rights of any third parties. Some sellers make the mistake of including music that they do not own, but this can easily be avoided.Follow the customer’s journey: As you develop the concept for your video, aim to follow the customer’s journey with the product. For example, include product demonstrations and how-to tutorials. The customer should have a sense of how the product fits into their life.Select an impactful thumbnail: Customers will be more likely to play your product video if you select an appealing thumbnail. Amazon will generate a thumbnail from your video content unless you upload an image yourself. Do not miss the opportunity to engage potential buyers with a high-quality image.Make it brief: Remember that your audience is browsing and they will likely prefer concise content. Keeping your video under two minutes will give you a better chance of holding your customers’ attention.Choose your title wisely: As you compose your video title, remember that you only have 60 words to entice customers to click. Incorporating keywords can be to your advantage.
What’s next?
As you start boosting your product sales, you might be wondering how to protect your new earnings. On average, Amazon sellers lose 1% to 3% of their annual revenue due to discrepancies or errors made by Amazon. Despite Amazon’s efficiency as a giant in e-commerce, mistakes still happen and this can hit sellers in their pockets. Your products may be lost, damaged, or destroyed while in Amazon’s fulfillment centers. Alternatively, you might be overcharged for shipping due to inaccurate product dimensions in Amazon’s records.
At first, you might think that 1% to 3% is an acceptable loss, but remember that this equates to $10,000 to $30,000 for sellers with one million in revenue. These are hardly numbers to dismiss as unimportant, especially as you work hard at boosting sales.
Fortunately, you do not need to accept these losses. Instead, you can file for FBA reimbursement to get this money back in your pocket. If you have not made an FBA refund claim before, you might feel hesitant to take on the task, but the process is worthwhile.
Some sellers take on the FBA claims process themselves, but this can be time-consuming. In order to maximize your refund, you need to complete a thorough audit of your account transactions for the previous 18 months. It comes as no surprise that this task can be tedious. Remember, as an entrepreneur your time is one of the most valuable resources your business has.
Other sellers might delegate the task of filing FBA refunds to a Virtual Assistant (VA). You must select a VA with great care since this individual will have access to your account details. Less experienced VAs can cost you money if they miss opportunities for refunds. Since you have a limited timeframe to file claims, you may not get a second chance at retrieving your cash.
For sellers who want the maximum FBA refund, the best option is to seek the services of a company that specializes in FBA refunds such as Getida. As an industry leader, Getida offers your business the support of devoted case managers and state-of-the-art software. Getida takes care of the entire claims process, obtaining every FBA reimbursement possible. This leaves you free to focus on the many other areas of your enterprise.
Going forward with product videos
The right Amazon product video will start boosting sales sooner than you think. Keep a sharp eye on your specs and Amazon’s rules to ensure your videos make an impact. As your profits increase, ensure that you are receiving your FBA refunds with the help of Getida.
You can sign up for free with Getida today to find out how much cash you could be getting back. Remember, Getida doesn’t take a fee unless you get your refund. Why not start putting cash back in your pocket today?
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