You can have the best product on Amazon, with top-notch marketing and advertising, but if shoppers can't purchase your product because it's out of stock, it's all irrelevant. From supply chain challenges and inventory stockouts to shifting consumer behavior...

You can have the best product on Amazon, with top-notch marketing and advertising, but if shoppers can't purchase your product because it's out of stock, it's all irrelevant. From supply chain challenges and inventory stockouts to shifting consumer behavior and steep competition, there's no shortage of factors that impact Amazon FBA sellers each year. To rise above the ever-changing (and often unpredictable) ecommerce landscape, you must have an effective inventory forecasting plan—one that ensures you have sufficient product available during Amazon's peak shopping seasons and proactively prevents both excess inventory and stockouts throughout the year.

As you prepare your 2024 Amazon marketplace strategy, two big questions are: "When should I send in my FBA inventory to ensure it's received on time?" and "How do I ensure there are no gaps in my available FBA inventory so that my product is always in stock?" To help simplify your fulfillment planning, our team of Amazon experts has created the 2024 Amazon FBA Holiday Calendar and Checklist.

This calendar outlines the most important peak Amazon shopping dates and when to send your inventory to Amazon's Fulfillment Centers (FCs) to help keep your stock levels on track all year long (be sure to bookmark it for a quick reference throughout the year!): 

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