As the 2023 holiday season approaches, consumers are gearing up to fill their virtual shopping carts with gifts (for others… and for themselves). In fact, 48% of Amazon consumers say they shop for themselves on Black Friday and Cyber...

As the 2023 holiday season approaches, consumers are gearing up to fill their virtual shopping carts with gifts (for others… and for themselves). In fact, 48% of Amazon consumers say they shop for themselves on Black Friday and Cyber Monday—which means whether you sell giftable items or not, it’s critical for most brands to take advantage of the sheer influx of traffic experienced during this peak Amazon shopping season.

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