When it comes to selling products on Amazon, few things are more valuable than your product reviews. In fact, nearly 80% of consumers visit Amazon to check product reviews prior to making a purchase. In addition to helping persuade...

When it comes to selling products on Amazon, few things are more valuable than your product reviews. In fact, nearly 80% of consumers visit Amazon to check product reviews prior to making a purchase. In addition to helping persuade customers to purchase your product, reviews and relative review count (RRC) also play an important role in Amazon's search algorithms and are a big part of determining whether or not a customer is able to find your product in the first place. Unfortunately, reviews are one of the few aspects of your product listing that you can’t directly control. 

The good news, though, is that there are ways to increase the number of reviews your products receive—without scamming the system and breaking Amazon's Terms of Service. Let’s take a look at a few key ways sellers can do this on their own, or with the help of an Amazon marketing agency:

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