Keeping your Amazon catalogue in good shape begins with accurate UPCs. If you are just starting as an Amazon seller, UPC codes can seem intimidating to keep track of. Understanding them might feel like learning a new language, making...
Tips to Help Better Promote Your Brand’s Amazon Reach
In the ever-evolving and accelerating e-commerce landscape, Amazon is one of the leading platforms if not the leading platform; that said, smart entrepreneurs recognize the importance of diversifying their brand presence beyond the confines of Amazon’s reach.
Let’s delve into various strategies for extending brand awareness as well as your Amazon reach so your businesses can build a stronger and more diversified online presence.
Table of Contents
Branded Website
You can extend your Amazon reach beyond your Amazon store with a dedicated brand website. Just like your Amazon store, a website serves as your digital storefront, providing a centralized hub for customers to learn more about your products and brand value proposition. A well-designed and user-friendly website not only showcases your product catalog, but also offers valuable content such as blogs, testimonials, and visuals to create a more immersive brand experience for your targeted audience.
Social Media
Social media is a powerful tool for brand exposure and engagement. Create and maintain active profiles beyond your Amazon reach on platforms such as Instagram, Facebook, X (formerly Twitter), and Pinterest. By offering quality content, as well as employing PPC (paid-per-click) advertising, you better engage with your target audience and improve your ability to reach a broader demographic. On top of that, you can also leverage social media to drive traffic to your Amazon business and your branded website.
Content Marketing
Strategic content marketing can significantly boost your brand’s visibility and extend your Amazon reach. Just one example is to create blogs on your website where you can share informative and relevant content related to your brand and your products. Regularly updated content improves search engine visibility, driving organic traffic to your website beyond what your Amazon reach alone can attain.
Influencer Marketing
Influencer marketing is a collaboration between your brand and popular social media posters. These influencers can play a pivotal role in extending your brand’s Amazon reach and beyond. Identify influencers within your industry and market niche and work with them to promote your products and brand. Influencer marketing not only introduces your brand to a new audience beyond your Amazon reach but also leverages the credibility and trust that influencers have built with their followers.
SEO
To extend beyond your Amazon reach, employ search engine optimization (SEO) to ensure that your brand appears prominently in relevant search results on on-Amazon searches, notably Google in particular. Conduct keyword research, optimize product listings, and create high-quality backlinks to improve your branded website’s search engine ranking. The higher you rank in search results, the more potential customers you are likely to be interested in your product offerings.
Other E-Commerce Platforms
Amazon is probably the number one e-commerce platform. But there are other platforms to extend your Amazon reach, such as Shopify, eBay, Etsy, and Wal-Mart. Listing your brand on these other platforms not only broadens your customer base but also provides a buffer against the potential risks associated with relying solely on your Amazon reach.
Email Campaigns
Marketing emails promote your brand and your Amazon reach to increase customer engagement. Collect customer emails through your website by offering free content, such as instructional whitepapers and product discounts. Use your email campaigns to share exclusive offers, product updates, and other relevant content that keeps your brand top of mind and encourages repeat business.
Getida Extends Amazon Reach for Refunds
While Amazon provides an unparalleled platform for product visibility, savvy businesses understand the importance of diversifying their online presence beyond their Amazon reach. By establishing a robust website, leveraging social media, optimizing for search engines, exploring new e-commerce platforms, and engaging in content marketing efforts, you can extend your brand’s Amazon reach and build a resilient online presence that opens up new avenues for growth and customer engagement.
You might be thinking, doesn’t all this extra effort to extend my Amazon reach also cost me money? Well, yes. But the potential payback is also pretty significant.
If you’re looking for additional funds to extend your Amazon reach, one potential source is your Amazon FBA refunds. Getida offers an easy and cost-effective way to recover your Amazon FBA refunds and get back cash that often is lost. Getida software reviews the previous 18 months of your Amazon FBA transactions to identify instances that qualify for reimbursement and provides an easy-to-read dashboard to track these occurrences. Appropriate claims are filed only with your approval. And you only pay a fixed percentage of successful claims, with the first $400 in Amazon FBA refunds free of charge.
Don’t let Amazon reach into your pocket and let Amazon FBA refunds go unclaimed. Sign up to get the funds that can help extend your Amazon reach and grow your brand.
The post Beyond Amazon: Steps to Expand and Grow Your Brand’s Reach appeared first on GETIDA.
