Once upon a time, we would sit in rooms like this, each brand at their own table anxiously waiting as the Cosmetic Executive Women (CEW) Beauty Award winners to be announced! This year for the first time in history,...

Once upon a time, we would sit in rooms like this, each brand at their own table anxiously waiting as the Cosmetic Executive Women (CEW) Beauty Award winners to be announced!

This year for the first time in history, and like most things in 2020… CEW went virtual.

And the winners of the 26th Annual CEW Beauty Award Winners are…

Acne Treatment

La Roche-Posay Effaclar Adapalene Gel 0.1% Acne Treatment

Anti-Aging Mass

L’Oréal Paris Revitalift Derm Intensives 10% Pure Glycolic Acid Serum

Anti-Aging Prestige

Drunk Elephant A-Passioni Retinol Cream

Aromatherapy

This Works Morning Expert Wakeup Drops

Bath and Body Mass

Cetaphil Intensive Healing Lotion with Ceramides

Bath and Body Prestige

First Aid Beauty KP Bump Eraser Body Scrub with 10% AHA

Beauty Wellness Supplements

Briogeo Hair Care B.Well Vegan Omega 3, 6, 9 + Biotin Supplements for Healthy Hair

Best Seller – Mass

TRESemme’ Pro Pure

Best Seller – Prestige

Too Faced Born This Way, The Natural Nudes Eye Shadow Palette

CBD

Saint Jane Beauty Luxury Beauty Serum

Cleanser & Scrub

Drunk Elephant Slaai Makeup Melting Butter Cleanser

Eye Product Mass

L’Oréal Paris Infallible Flash Cat Eye Waterproof Brush Tip Liquid Eyeliner

Eye Product Prestige

IT Cosmetics Lash Blowout Salon Volume Lift Mascara

Eye Treatment

Shiseido Americas Benefiance Wrinkle Smoothing Eye Cream

Face Masks

Summer Fridays R+R Mask

Face Product Mass

Neutrogena Hydro Boost Illuminator

Face Product Prestige

Estée Lauder Double Wear Radiant Concealer

Hair Accessories

Slip Silk Pillowcase Scrunchies

Hair Shampoo/Hair Conditioner

Living Proof Perfect Hair Day Triple Detox Shampoo

Hair Care/Styling

Drybar Jump Start Quick Dry Blowout Serum

Hair Tools

Drybar Baby Brush Crush Heated Straightening Brush

Iconic Consumers’ Choice Beauty Award – Mass

Essie Wicked

Iconic Consumers’ Choice Beauty Award – Prestige

SK-II PITERA Essence

Indie Brand Beauty Award

The Ordinary

Indie Hair

Virtue Labs Healing Oil

Indie Makeup Beauty Award

Huda Beauty Mercury Retrograde

Indie Skincare Beauty Award

Glossier Futuredew

Lip Product Mass

Burt’s Bees Matte Sticks

Lip Product Prestige

NARS Cosmetics Lipstick

Lip Treatment

Fresh Sugar Mint Rush Freshening Lip Treatment

Makeup Tools

Simplehuman Sensor Mirror Hi-Fi

Men’s Grooming

Dove Men + Care Active Fresh Body and Face Wash

Men’s Scent

Dior Sauvage Parfum

Moisturizer Mass Face

Olay Retinol24 Night Moisturizer

Moisturizer Prestige Face

La Mer The Neck and Décolleté Concentrate

Nail Product

Essie Air Dry

Rising Influencer Award

Ohuprettythings, @ohuprettythings

Sexual Wellness

Kopari Beauty Love Melt

Skincare Tools

NuFace FIX Line Smoothing Device

Sun Product

Supergoop! Poof Part Powder SPF 45

Unisex Fragrance

Diptyque Eau de Minthé Eau de Parfum

Women’s Scent Mass

Adidas Sport UNLSH

Women’s Scent Prestige

AERIN Aegea Blossom Eau de Parfum

Mission-Based Brands for Established Brands

Unilever Personal Care – Dove

Mission-Based Brands for Small Businesses

Rahua by Amazon Beauty

QVC 2020 Beauty Quest

Farmhouse Fresh

Supplier Award: Ingredients and Formulations

Ashland Inc. Mineral Based Sun Stick SPF 50

Sustainability Excellence Award

BeautycounterEthique

In a year with $83 billion in U.S. beauty sales, according to The NPD Group, creativity and innovation was seen across categories. Those that rose to the top included everything from cleaner, more sustainable ingredient focused brands, at-home hair care, CBD and mission-based brands that stand for a cause and invest in a solution.

“This was our first virtual CEW Beauty Awards, in which we not only announced the winners, but also expanded to feature several days of programming including a trends presentation by The NPD Group, networking, winners’ celebrations and more,” Jacobson added. “CEW is dedicated to evolving with the industry and providing the expertise to consumers who are looking for products they can trust.”

Sponsors included Firmenich, QVC, Arcade Beauty, Voyant Beauty, Beauty Inc, Financo, CVS Pharmacy, Satisfyer, YouCam Makeup, RPG, Sheencolor USA, Nielsen, Anisa International, Rpr Marketing Communications, Cosmoprof North America, NYSCC, P&G Beauty, Johnson & Johnson, Unilever, Consultancy Media, Suite K, PIMS, WWD, Preen.me, The NPD Group and Ernst & Young.

Shop the CEW Beauty Award Winners today at CEWAwardWinners.com

About CEW:

CEW is an international organization of over 10,000 individual members representing a cross section of beauty and related businesses. The composition of membership includes leading brands, indies, retailers, media and suppliers. CEW’s primary purpose is to provide programs online and in person to develop careers and knowledge of the beauty industry. CEW provides opportunities to connect and gain industry knowledge through networking events, trend reports, industry newsletters, interactive workshops and industry leader talks. For more information, please visit https://www.cew.org/.

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