Legendary drag queens Alaska Thunderf*ck and Heidi N Closet have teamed up with PETA for a striking ad campaign that celebrates beauty by advocating for cruelty-free cosmetics. This dynamic duo sends a powerful message: Beauty should be cruelty-free, fabulous, and a force for positive change.

Some U.S. companies agree to allow their cosmetics ingredients to be force-fed to mice, rabbits, rats, and fish in China and the European Union in order to sell them there�even though these tests don�t make the products safe for humans.

�There are actually, like, tons of brands that are completely, like, against hurting animals or testing on animals.�

�Alaska Thunderf*ck

Alaska also points out in the video that animal-derived ingredients are common in cosmetics and personal-care products. For example, it takes more than 70,000 crushed beetles to produce just 1 pound of the red pigment carmine (which is also called C.I. 75470, cochineal extract, crimson lake, and natural red 4).

Given the wealth of non-animal approaches available for producing cosmetics and assessing their safety, there�s no legitimate excuse for using animals as ingredients or test tubes. In the rare event that the safety of a product or ingredient couldn�t be demonstrated using non-animal methods, it simply shouldn�t be made or used. The life of every animal is immeasurably more important than a tube of lipstick or an eye shadow palette.

�Instead of testing on animals, I know a few queens they could test it on instead.�

�Heidi N Closet

Charisma, Uniqueness, Nerve, Talent, and Ethical Beauty

Cruelly produced cosmetics? Sorry, dear, you�re up for elimination. Shop with compassion, and only buy products from companies that don�t test on animals or use animal-derived ingredients. It�s easy�our Bunny Free app lets you search for companies by name and tells you whether they�re cruelty-free. You can also visit our searchable database.