Known for her popular business, extraordinary creativity, phenomenal makeup skills, and standout performance on RuPaul’s Drag Race, Kim Chi pushes the boundaries of traditional beauty standards and inspires everyone to embrace their true self. Now the drag superstar has also teamed up with PETA, starring in a beautiful ad campaign that encourages people to unleash their inner fierceness without compromising their ethics, one fluttery lash at a time.

Check out Kim Chi’s bold PETA ad:

If you want to flutter those lashes with a clear conscience, ditch the mink lashes and go faux.

—Kim Chi

PETA’s undercover investigations have revealed that in order to cut costs, fur farmers pack animals into unbearably small cages, preventing them from taking more than a few steps in any direction and doing anything else that’s natural and important to them, such as running, swimming, making nests, or finding a mate. Many animals go insane under these conditions. The anguish and frustration of life in a cage lead many of them to self-mutilate, biting at their skin, tail, and feet; frantically pace and circle endlessly; and even cannibalize their cagemates.

After a lifetime of confinement, animals used for their fur are killed by electrocution, bludgeoning, gassing, or neck-breaking—and their skin may be torn off while they’re still alive. Whichever slaughter method is used, each of these living, feeling individuals is violently killed, skinned, and discarded, never having had a chance to enjoy life.

Sellers of fur false eyelashes slap misleading labels on their packaging, using terms such as “ethically sourced” or “free-range” to describe the products. Just like the bogus labels on meat, eggs, and dairy, these marketing buzzwords serve one purpose: to deceive consumers.

I’m all for being extra, but not at the cost of someone else’s life.

—Kim Chi

Ethical Beauty Is Always in Fashion!

Opting for faux lashes is the only way to be sure that no animals were exploited to make them. Kim Chi is an inspiration to us all, empowering people everywhere to be unapologetically fabulous while leaving a kinder, smaller footprint on the planet. Embrace compassion and slay your beauty routine by supporting brands that offer cruelty-free products. It’s one meaningful way for everyone to contribute to a more compassionate and ethical beauty industry.

Level up your lash game with faux-eyelash fierceness—check out Kim Chi’s PETA-certified cruelty-free lashes here, and urge Lily Lashes to drop fur immediately: