Apple is a sector definer. While the company rarely creates entirely new products, its hardware ends up being the baseline other devices are measured by. You only need to look at how the iPod, iPhone, and iPad defined what...
Apple is a sector definer. While the company rarely creates entirely new products, its hardware ends up being the baseline other devices are measured by. You only need to look at how the iPod, iPhone, and iPad defined what people expect from MP3 players, phones, and tablets. Now, Apple is hoping it can repeat this trick with an entirely new product: its rumoured VR/AR headset, expected to be announced on June 5th. This is a huge moment for not only the company, but the European extended reality (XR) sector as a whole. While Apple has had some successes with products…
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