The Ultra Strategy: An Examination of Apple’s Adventurous Watch (Above Avalon Report)

12 months ago 43

An examination of the Apple Watch Ultra.Written by Neil Cybart - December 21st, 2023In 2022, Apple unveiled an all-new Apple Watch model designed for the adventurous. While previous Apple Watches were able to be used in extreme conditions, this...

An examination of the Apple Watch Ultra.

Written by Neil Cybart - December 21st, 2023

In 2022, Apple unveiled an all-new Apple Watch model designed for the adventurous. While previous Apple Watches were able to be used in extreme conditions, this model would be marketed as taking things to another level. A year after its unveiling, Apple Watch Ultra remains the most intriguing Apple Watch model as momentum flows to more capable devices worn on the wrist.


Table of Contents

Apple Watch History

Watch Line Expansion

The Ultra Unveiling

Bad (Initial) Reviews

The Strategy

Differentiation Details

Sales Implications

Future

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