Apple hardware execs discuss 'profound' changes in chip business

11 months ago 25

Apple's work to bring the design of components in-house is the most "profound change" for the company in the last 20 years, an interview with its hardware chiefs reveals.John Ternus [left] and Johny Srouji [right], via CNBCIn an interview...

Apple's work to bring the design of components in-house is the most "profound change" for the company in the last 20 years, an interview with its hardware chiefs reveals.

John Ternus [left] and Johny Srouji [right], via CNBC
John Ternus [left] and Johny Srouji [right], via CNBC

In an interview recorded in November and aired on Saturday, Apple SVP of Hardware Technologies Johny Srouji and SVP of Hardware Engineering John Ternus talked to CNBC about Apple's chip business, among other related topics.

The marriage between the two teams, as well as the software team, makes for a unique working relationship, Srouji explains, letting Apple "build integrated products that are fully optimized for the product," with the development starting four years out from release.


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