Just as three other months in the year started, November 2 saw Apple reveal its financial results for the fourth quarter of 2023. In a word, the published results could be described as "mixed."

The headline number was that Apple had managed to report $89.5 billion in revenue, marginally down year-on-year from the Q4 2022 figure of $90.1 billion.

Revenue for iPhone went up from $42.6 billion to $43.8 billion, but iPad dropped from $7.17 billion to $6.43 billion, and Mac plummeted from $11.5 billion to $7.61 billion. Wearables, Home, and Accessories stayed relatively static at $9.32 billion, and Services saw its revenue jump from $19.18 billion in the year-ago quarter to $22.3 billion.


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