Here is a 6-part framework to get 100 million views in one month with short-form content... The post This Man Can Make Anyone Go Viral (2.1 Billion Views in 10 Months) appeared first on WGMI Media.
In the last 10 months, this man got 2.1 billion views on social media.
Youve probably never heard of Logan but you definitely know some of his clients.
Logan Forsythhelps his clients get hundreds of millions of views every month using short form content. Think Instagram Reels, TikTok, YouTube Shorts and Snapchat.
Lets call it for what it is: a superpower.
Big corporations pay $6-7m for a 30 second ad placement in the Super Bowl. That will get your product in front of 40 million people at most.
Logan helps his clients get hundreds of millions of views every month on social media for a fraction of the price.
How does he get so many views?
To reach those unfathomable numbers, Logans team (Media Scaling) posts more than 12,000 pieces of short form content every month.
When you post 12,000 times a month, you learn a thing or two about creating short form content.
Chances are, you wont meet the requirements to become one of Logans clients (you need 300k subscribers and $2m annual revenue).
Fortunately for you, however, Logan has revealed 6 steps you can take to multiply your audience on social media.
If youre looking for the secret sauce for going viral, this is as close as youre going to get.
Here is a 6-part framework to get 100 million views in one month with short form content.
1. Use proven hooks
One of the main reasons Logan is able to attract such high profile clients is his bold guarantee.
You can only guarantee millions of views in 90 days if have aproven model and framework that you can replicate time and time again. This is it
Use hooks that work every time
According to Logan, the first 3 seconds of the video are, by far, the most important thing to get right.
You have 3 seconds to hook someone in if youre intro isnt good enough, noone is going to watch it.
After posting hundreds of thousands of short form content, Logan has the data to see what hooks work every time. Here are just a few:
Strong opinion:I Love [insert type of people]Strong opinion:Common Thing] Is A ScamStrong statement:If you could [insert action], you could possibly [insert dream goal]Strong statement:How to know if you have [Insert problem]Celebrity hooks:What do you think of [celebrity or celebrity project]Celebrity hooks:[Celebrity] do you know [insert something thats not widely known]Calling out groups:Heres what some people dont realize about being [insert trait: bald skinny etc.]Calling out groups:The best [insert action] you can do in your [insert age range]List hooks:Insert number] things every guy should do before [Insert age bracket]List hooks:here are [Insert number] things you need to accept about [Insert topic]You can find many more in Media Scalings free resource on going viral:2 Billion Views Secrets.
2. Use trendy formats
Certain types of video formats consistently perform well. New trends come and go, but right now these formats are crushing:
1. Reaction videos
A reaction video is a video of you watching other content. If youve spent any time on social media, youve certainly seen this format.
Pro tip: Find content that has already gone viral. You already know it has an effective hook and story that people are interested in. Leverage the proven virality of a clip and add your own spin on it.
2. Podcast clips
Theres only one thing people love as much as podcasts right now: podcast clips.
Podcast clips are short clips taken from a long-form podcast. They have usually been edited to add captions, include animations and delete any silences.
They are 20-60 second clips that make a quick, pertinent point that resonates with people.
3. Keynote talks (speaking on stage)
Nothing screams authority like a person on a stage.
In the same way you might chop up a podcast, you can chop up a keynote speech to create lots of valuable short form content.
Pro tip: Constantly study the best creators in your niche. See what content formats are working form them. Use them for yourself.
3. Horizontal scaling
This is where we start playing on expert-mode. If you want to know what it takes to go viral time after time this is it.
For every creator, Logan makes 5-10 more accounts on each platform with slightly different names.
Youd be forgiven for thinking these were fan accounts. But youd be wrong.
This is a strategic play from Logan that has three significant benefits:
Volume: He can post a significantly higher volume of content for each of his clients. Each extra piece of content is another shot at going viral.Data: He can test what is working across a larger sample size. Better data = better results.Social SEO: Instagram, TikTok and YouTubes algorithms detect that someone enjoys content from (for example) Iman Gadzhi, and then shows content from Imans main account.4. Volume or die
Ive never seen a drop in growth if theres more content, as long as the quality doesnt drop.
Straight from the horses mouth this is your call to scale your content production machine.
Use these two strategies to increase your output efficiently.
1. Repurpose
Put the time and effort into creating a high-value piece of content (e.g. podcast / keynote talk, talking head video) then milk it for everything its worth.
Alex Hormozi chops up clips from his long-form videos and interviews to create lots of YouTube Shorts and Instagram Reels. From a one-hour interview, Alex is able to make 10-20 pieces of short-form content.
2. Remix
If a clip has gone viral, its likely to go viral again. Remix the living daylights out of this clip.
Each piece of content has to be unique (because the algorithms dont like duplicated content), so you need to freshen it up. Heres how:
Fonts: Change the fonts of the captions.Editing: Mix up the editing and animations you use on top of the original clip.Use splitscreen content: Ever seen short form content where half the screen is clips of GTA gameplay or satisfying gloop? This method may be an attack on our attention span, but it works.
The beauty of this is that you can remix other peoples content that has already gone viral.
5. Dont get flagged as spam
If you use the Horizontal Scaling method (see section 3) to post ungodly amounts of content, youll need to take some precautions.
Social media algorithms (understandably) dont like spammy behaviour. Do the following to make sure your accounts arent flagged as spam.
5 accounts per person: One person should only manage 5 accounts per platform. If you want more than 5 accounts, youll need to hire another social media manager.Be social: On each of the accounts, make sure you are watching other peoples content (watch videos all the way through). Like it. Comment. Imitate normal behaiour.Respond to comments: Respond to every single comment on your posts. Not only is this good for boosting the posts performance, but will also show the algorithm youre a walking, talking human.Warm up the account: When you make an account, add a profile picture and bio. Save 3-4 posts to drafts. Then, after using the account to watch, like and comment on other content for a few days, start posting.Dont be too repetitive: Dont just copy and paste captions on every post. Dont always tag the same person in your posts. Dont act like a bot would.6. Scale with a team
Logan is in the big leagues. He can post 12,000 pieces of short form content every month because he has a monster team.
Heres the workforce Logan conscripts for each client.
5-8 video editors: To edit the videos.A copywriter: To write the captions and tagged comments.A data analyst: To see what is working.A clips coordinator: To create a database of content bookmarked with topics and themes.A virality engineer: To manage the process and ensure the content meets the agencys high standards.A social media manager: To schedule and publish the content (and respond to comments).Its a lot. But this shouldnt scare or discourage you.
This should fire you up.
Getting hundreds of millions of views isnt about getting lucky. Its about making high-quality content that people find valuable. Its about having strategies to post as much volume as you can. Its about having solid processes to ensure you post consistently.
Its possible folks its just a lot of work.
Want to learn more about how you can grow your business with content?
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To dive deeper into the nitty gritty of Logans systems, make sure you check out Media Scalingsfree course and resources.
The post This Man Can Make Anyone Go Viral (2.1 Billion Views in 10 Months) appeared first on WGMI Media.