You know those shops that you always have on your radar, yet somehow never purchase from? That was me with Beautytap (née W2Beauty); it's been around for years, quietly part of the Korean-based shop landscape, a site I'd often...
You know those shops that you always have on your radar, yet somehow never purchase from? That was me with Beautytap (née W2Beauty); it's been around for years, quietly part of the Korean-based shop landscape, a site I'd often check for new releases but ultimately bail on my cart, usually due to the high price tags and lack of distinction from the many other options I had for buying K-Beauty.
That changed when W2Beauty changed; all of a sudden they started doing smart things like bringing on top K-Beauty bloggers (like Coco Park of The Beauty Wolf and Sheryll of The Wanderlust Project) for their new Editorial section. Instead of the usual thinly veiled "advertorial" in-house blogs run by shops to shill their wares, they started publishing original content that was good, written by people who knew what they were talking about.
W2Beauty was always legit, but once it turned into Beautytap it seriously upped its game, and I started plotting out my second order before I even received the first.
They also hired people who knew K-Beauty; they brought on Fiddy Snails (of Fifty Shades of Snail and The Snailcast podcast) who unleashed terrible things upon the unsuspecting K-Beauty community, like daily flash sales of fancy products that gave me flares of grabby-handitis and made my wallet weep.
All sorts of products that I'd regulated to the "if I ever won the lottery" wishlist are now regularly appearing in their daily deals, and I need Snesus because they're trying to kill me.
You might wonder why I'd bother doing something as old-hat as a haul post/shop review, but 1. the world always needs more swatches, and 2. there's a lot more to say about a haul from Beautytap that I definitely want to cover. Plus, hanbang. Haaaannnbaaaangggg.
Read more » That changed when W2Beauty changed; all of a sudden they started doing smart things like bringing on top K-Beauty bloggers (like Coco Park of The Beauty Wolf and Sheryll of The Wanderlust Project) for their new Editorial section. Instead of the usual thinly veiled "advertorial" in-house blogs run by shops to shill their wares, they started publishing original content that was good, written by people who knew what they were talking about.
W2Beauty was always legit, but once it turned into Beautytap it seriously upped its game, and I started plotting out my second order before I even received the first.
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| Once this SWS water went on sale, it was tiiiiiiime |
They also hired people who knew K-Beauty; they brought on Fiddy Snails (of Fifty Shades of Snail and The Snailcast podcast) who unleashed terrible things upon the unsuspecting K-Beauty community, like daily flash sales of fancy products that gave me flares of grabby-handitis and made my wallet weep.
All sorts of products that I'd regulated to the "if I ever won the lottery" wishlist are now regularly appearing in their daily deals, and I need Snesus because they're trying to kill me.
 |
| This was some friendly fire, y'all. |
In this post:
Am I affiliated with Beautytap? Shopping experience: pros, cons, & why I'll continue to shop there Swatch & first impressions: Peripera Ink Airy Velvet #10 Dry Rose Brown Swatch & first impressions: Sulwhasoo Essential Balancing Water EXYou might wonder why I'd bother doing something as old-hat as a haul post/shop review, but 1. the world always needs more swatches, and 2. there's a lot more to say about a haul from Beautytap that I definitely want to cover. Plus, hanbang. Haaaannnbaaaangggg.