Love communicated is love received. In these times when young adults have so many choices in their careers, a parent’s support means the world to them as they begin to lead their own lives. Open and loving communication has always been the message of PLDT. Remember the iconic tagline “Suportahan Ta Ka” from the 2000s TV ad? It’s making a comeback on PLDT’s 95th anniversary campaign.

     From the Suportahan Ta Ka TV ad produced by Ace Saatchi & Saatchi, actor and model Christian Vasquez played a young medical student who asked for his dad’s permission if he could shift his degree to Fine Arts. As he confessed his plans, his doctor dad said, “Kung saan ka masaya ti, suportahan ta ka [Whatever makes you happy, I’ll support you!].” This one line immediately became a hit in the 2000s.