Charter Senior Living, one of the nation’s leading senior living providers, is making an impact during Breast Cancer Awareness Month. Each October, focus is turned toward breast cancer awareness and the importance of early detection, and Charter Senior Living is proud to help share this message.

Annual “Pink Day” Celebration

On October 19, 2023, Charter Senior Living hosted their annual Bras for a Cause “Pink Out for Breast Cancer Awareness Month” event. Taking place at their communities across the country, this event encouraged residents and guests to dress in their pinkest outfits and to enjoy a pink drink bar and activities to honor all those impacted by the disease.

“This creative exhibit of our support of Breast Cancer Awareness Month started at our Panama City Beach community. They collected bras of all sizes, shapes and colors, and then strung them together across the driveways and streets of the community, making an incredible visual display,” shares Tammy Sunderman, Charter Senior Living’s Vice President of Sales and Marketing. “We are thrilled that this initiative has taken root at all Charter Senior Living communities, showing national support for this important cause.”

Making an Impact Through Fundraising

In addition to the events on October 19, funds were raised throughout October and donated to the Susan G. Komen Foundation. For Katie Rodriguez, Charter Senior Living’s Director of Dining Services, this year’s events are more personal. She recently lost her grandmother to breast cancer, and the community is choosing to honor her with their donations.

According to the National Breast Cancer Foundation, breast cancer is the second most common cancer in American women, and it is estimated that in 2023, approximately 30% of all new women’s cancer diagnoses will be breast cancer. 1 in 8 women in the United States will be diagnosed with breast cancer in their lifetime, so regular screenings and early detection are vital.

“As part of Charter Senior Living’s mission to enhance the human spirit, we are proud to show we are more than just a senior living company; we are an organization that supports charitable causes that matter to our residents and employees,” states Sunderman. “We believe in the power of our communities and their desire to make a difference.”

Charter Senior Living: Caring for Our Greater Community

At Charter Senior Living, we are committed to doing our part to seek a cure for breast cancer and supporting seniors. Learn more about our mission and values.