Since 2012, BookBub has been a leading name in ebook promotion, helping authors attract more readers and increase their sales with limited-time deals. Now the owners of BookBub are doing the same for audiobooks with their platform Chirp. Here,...
Since 2012, BookBub has been a leading name in ebook promotion, helping authors attract more readers and increase their sales with limited-time deals.
Now the owners of BookBub are doing the same for audiobooks with their platform Chirp. Here, authors can apply to have their audiobook promoted by Chirp, while readers can shop and listen to discounted or full-price audiobooks.
In addition to most traditionally published audiobooks, you can also find many indie and self-published audiobooks on Chirp.
For authors who don’t have an exclusive contract with ACX (Audible’s publishing platform), Chirp can be an attractive option for selling audiobooks with the help of their exclusive deals and offers for listeners.
In this post, we’ll discuss the benefits of using Chirp and show you how to submit your audiobook to be considered for a featured deal.
Chirp for Authors
If you’re thinking about making your audiobook available through Chirp, here are some of the ways you can benefit from a partnership:
Unique distribution model: Chirp is the only audiobook distributor to place such an emphasis on deals, rather than a credit or subscription service. When an author’s book is chosen as a featured deal, they can see huge boosts in sales. Intuitive Design: Chirp is easy to use for both authors and listeners. The app’s highly intuitive design makes it easy to submit your audiobook for consideration for a featured deal. Learn more about Chirp for listeners in our Chirp review. Authors control pricing: Whereas Audible traditionally locks prices, Chirp gives authors price control. This means you’re free to adjust pricing to offer deeper discounts and hopefully lead to increased sales. BookBub-style Curation: Readers love BookBub for their curated recommendations, which are hand-picked by their editorial team. They bring that same curation to Chirp, which is sure to attract more loyal readers and listeners with time, and that means a wider audience that can discover your audiobooks.Submitting Your Audiobook to Chirp
Submitting your audiobook to Chirp is very similar to submitting an ebook to BookBub. Here’s what you need to do for a chance at being featured:
1. Make Your Book Available on Findaway Voices
Findaway Voices is an official distribution partner of Chirp. If you’re an indie author, you must use Findaway Voices in order for your audiobook to be eligible for a Chirp deal. (This also means that you’re not eligible if you’re exclusive with ACX.)
If you’re not exclusive with ACX, all you have to do is upload your book to Findaway Voices and include Chirp in the list of retailers you want to offer your audiobook.
2. Go to Your BookBub Partners Dashboard
Sign into your BookBub Partners account, or if you don’t already have one, go ahead and sign up.
From your dashboard, under My Promotions, select Chirp Audiobook Deals, then click Submit Audiobook Deal.
3. Complete the Submission Form
After confirming that your book is on Findaway Voices, you’ll be asked to complete the following:
Select your book by searching the database (if it’s in Findaway Voices you should find it). Choose the time period you are submitting your deal for. You can go as low as $0.99 up to $5.99+. Select your suggested category (primary genre) of your book. Set your discounted price (the price that you intend to offer your book for).You’ll also have an opportunity to leave additional comments with anything you want the editorial team to know.
4. Submit your book deal proposal.
Once you’ve double checked all your details, click Submit to send off your book deal for consideration.
The editorial team will let you know whether or not your book has been accepted. If it is, they’ll let you know what price they recommend, but you’ll still get the final say.
Just remember that you’ll need to offer your book at that discount during the specified time frame.
Promote Your Audiobook with Chirp
As a platform for authors, Chirp does for audiobooks what BookBub does for authors. If your book gets approved for a featured deal, you really have the potential to up your sales and get more exposure for your book.
Of course, Chirp isn’t the only tool at your disposal when it comes to promoting your audiobooks. Check out our 10 audiobook marketing tips to learn more about how you can boost your sales.
Did you find this post helpful? Let us know in the comments below!
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