Integrated Systems Europe (ISE) is set to unveil a “ground-breaking” welcome screen at the south access of Fira de Barcelona’s Gran Via venue during its historic 20th edition. The 193m2 invisible LED display will become a permanent fixture for the venue, making its debut at ISE 2024, the first event to showcase its installation. Due to its impressive size and strategic location, the display should captivate attendees while also allowing the interior of the building, visible through the content.

The transparent LED display, based on the MUXWAVE M3 LED screen with a 3.9mm pixel pitch, offers flexibility to adapt to various surface geometries. SONO, entrusted with system design and installation, will seamlessly integrate more than 950 tiles of transparent screen into the glass façade of Fira de Barcelona at the south access.

The installation demands a robust and flexible media server for stable and visually inspiring content delivery to the ISE audience over the four days. Ventuz and Realtime Department are closely engaged with the ISE 2024 team to ensure a seamless bridge between programming and on-site installation for the exhibition. 

Marc Serra, venue services & infrastructure director of Fira de Barcelona, added: “The installation of this transparent screen on the façade of our venue is a clear example of how hosting leading events in numerous industries has a major impact on the city and on our institution. It also illustrates Fira’s ongoing quest for innovation, the use of new technologies, and excellence. With the new infrastructure, Fira once again sets itself apart as a leading institution that hosts the best events and has the best venues.”

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