The restaurant business has been an evergreen sort of a business. However, with the passage of time the restaurant owners revolutionized their way of marketing and adopted modern trends to pace up the sales. A significant change in the...
The restaurant business has been an evergreen sort of a business. However, with the passage of time the restaurant owners revolutionized their way of marketing and adopted modern trends to pace up the sales. A significant change in the way of serving, the interior of a restaurant and even the staff uniform styles have been observed in order to make the visitors comfortable within that environment.
In addition, restaurants try to keep up with the latest trends and technologies. E.g. some of the restaurants use tablets to present their menus to the customers. Others go further aiming to convey information to their visitors in an innovative way using cutting-edge technologies.
These things without any doubt can contribute very well in the promotion of a good image of any restaurant and can also be purposeful for boosting up the sales. Here are a few interesting suggestions which can help restaurant owners enhance their business:
Advertising
Advertising, however, is an old but equally important technique for promotion of a product or business, the ways of producing them in an interesting way matters a lot. The ads with attention-grabbing ideas, theme songs and good promotion strategies can bring out better results. Presently, apart from TVC’s and ads in newspapers, social media is also playing a significant role in this regard. Billboard advertising has also been revolutionized with 3 dimensional technology. Apart from these media, word of mouth is a source of free advertisement but it is worthy only if your customer considers the visit of your restaurant as the best experience.
Using AR technology
Technology is no doubt one of the best ways how to engage your visitors. The promising technology that can play a vital role in increasing your restaurant sales is augmented reality technology. It allows to overlay digital content on the real world using your own phone, engaging the user and customer more quickly and in a new way.
Just imagine if your visitors could scan your logo with their mobile devices and see the menu the restaurant is offering! Or, they scan a menu and watch the video how the meals are cooked, or see a head chef appearing on a phone screen with a welcome address!
AR experience for restaurant menu © Bobby’s Burger PalaceThere are endless opportunities that AR can bring.
Apart from valuable information about the meals or restaurant itself, AR can really deliver exciting and memorable experiences to its customers. As people always keep on looking for something new, so this technology can become a source of attraction as well as can promote a restaurant in a different manner.
To create AR experiences, restaurants can use ROAR Augmented Reality Platform. Designed for non-technical users, it enables to build AR experiences in a few clicks. All they need is visit the ROAR website, click ‘CREATE AR’ button, and get ready to create your own AR experience!
To start with, a marker has to be uploaded. A marker can be any image like a restaurant logo or menu. Then using drag and drop functionality, own digital assets like video, audio, food images and action buttons should be added to make your AR experience amazing. That’s it!
Subject to availability of digital content it can take 5 to 10 minutes to build your own augmented reality experience.
People can enjoy your experiences in an easy way. After downloading the ROAR app (available for iOS and Android), they will scan the restaurant logo or menu using mobile phone camera and in a few seconds every detail will be in their hand.
The use of this technology will give your brand a standout position among other restaurants, thus increasing your sales. In the meantime, it will drive visitors’ loyalty that will be reflected by repeat visits and positive word-of-mouth.
Wondering how your AR experience could look for your restaurant? Take a look at this experience?—?http://www.theroar.io/gallery/augmented-reality-1659-BobbysBurgerPalaceROAR-by-BobbyFlay?—?or visit our gallery.
Have any questions or ideas? Feel free to drop us a line at info@theroar.io
HOW RESTAURANTS CAN TAKE ADVANTAGE OF AUGMENTED REALITY was originally published in ROAR?—?Augmented Reality Platform on Medium, where people are continuing the conversation by highlighting and responding to this story.
