Ena Pelly, a family-owned Australian fashion label, has always centred on providing modern women with a minimalist and effortless wardrobe; now the powerhouse just unveiled its latest venture called – EP Athleisure by the creative genius Renee Enright, which...
Ena Pelly, a family-owned Australian fashion label, has always centred on providing modern women with a minimalist and effortless wardrobe; now the powerhouse just unveiled its latest venture called – EP Athleisure by the creative genius Renee Enright, which marks a new era of streetwear, bringing a fresh vibe to the everyday wardrobe.
Designed in the heart of fashion, Melbourne, this sub-label is a response to the growing demand for relaxed, sports-inspired fashion that mirrors the beloved Ena Pelly signature style. Renee Enright, the newly appointed EP Athleisure Creative Director, brings her magic touch to the table after three successful collaborations. “EP Athleisure is about introducing a distinctive trademark style. It’s a collection that effortlessly blends into your daily activities, providing elevated leisure wear that is both chic and comfortable.” Says Renee.
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The EP Athleisure Collection 01 is a nod to Ena Pelly’s iconic design identity. You can find tactile patches, contrast stitching, and iconic graphic prints; each piece is special yet wearable. Standout items include the Athleisure Windbreaker and Sports Pant – a vintage-inspired, lightweight set that screams retro cool, premium ribbed crop, bike shorts, and legging sets, available in three stunning colourways.
True to its roots, the collection integrates signature Ena Pelly details, including graphics applied across their renowned tees and sweaters.
Danielle Pelly, Founder and Director, shares her excitement: “EP Athleisure is a range of off-duty, elevated leisure wear that seamlessly integrates into our customers” busy lives. We wanted to create premium, fit-for-purpose pieces that are effortless to style. We hope our EP family enjoys wearing the collection as much as we have enjoyed creating it for them”.
Renee adds her perspective, “EP Athleisure will hero pieces that can be thrown together at a moment’s notice, giving the wearer an effortless yet considered approach to style. Those are the pieces that I find myself reaching for time and time again, resonating with other like-minded, style-conscious people.”
Something that we value about Australian brands such as Ena Pelly here at Caviar Feeling is that while they are on a worldwide growth journey, their commitment to their values and sustainability goals is always present. Ena Pelly has maintained those values present from the first moment they started, and they continue to fuse understated ease with a modern, tightly edited approach to style.
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The post Championing Casual Chic, EP Athleisure by Ena Pelly first appeared on Caviar Feeling: Home of All Things Clean Beauty and Wellness.