PRAISEWORTHY PICKUPS: An Evolution From Wartime Workhorses to Modern-Day Masterpieces

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Showcased here are some remarkable examples of pickup truck craftsmanship that would stop even Henry Ford in his tracks – all being offered with No Reserve at the 2024 Scottsdale Auction, January 20-28 at WestWorld.

 An Evolution From Wartime Workhorses to Modern-Day Masterpieces

It’s fair to say that pickup trucks are as deeply embedded in American culture as, well, baseball and apple pie. It was Henry Ford who originally took note of a preliminary pickup design the military was using during World War I and used that as a springboard to create the civilian pickup truck, which he integrated into a special Model T vehicle. Not to be outdone, Chevrolet came out with their Model 490 around the same time. Named for its $490 price tag, it was offered with the frame only – buyers had to purchase the cab, bed and body for the frame to complete the vehicle. Pickups became a mainstay on farms, in the military and in other industrial fields, such as construction, where hauling was a part of the job. Today’s pickup trucks have evolved into luxurious family-friendly vehicles loaded with incredible amenities to suit every taste. But in the past decade or so, a new evolution has taken place in the world of the pickup truck, and it’s very much on full display at every Barrett-Jackson auction. Those trucks from days gone by have proven to be the perfect canvas for customization. Talented builders have unleashed their creativity, transforming what used to be run-of-the-mill pickups into modern works of rolling high-tech art. Showcased here are some remarkable examples of pickup truck craftsmanship that would stop even Henry Ford in his tracks – all being offered with No Reserve at the 2024 Scottsdale Auction, January 20-28 at WestWorld. Register to bid today.

1953 FORD F-100 CUSTOM PICKUP – NO RESERVE
Pictured above, this nut-and-bolt restored custom 1953 Ford F-100 second-generation pickup is powered by a 5.0-liter Coyote twin-turbo engine paired with an advanced 8-speed automatic transmission. The upgraded braking system features 6-piston brakes in the front and 4-piston in the rear, providing balanced braking performance. This truck features custom headlights, power steering and power windows. 1956 CHEVROLET 3100 CUSTOM PICKUP “SINISTER 56? – NO RESERVE
Known as “Sinister 56,” this custom award-winning 1956 Chevrolet 3100 pickup is powered by a twin-turbo LS 427ci Redline Performance-built engine producing over 1,200rwhp, mated to a Bowler-built TREMEC T56 6-speed manual transmission. It rides on a GSI Machine and Fabrication chassis equipped with RideTech air suspension and AccuAir management system, allowing it to lay the rockers on the ground. The custom interior features a Vintage Air system, Dakota Digital instrumentation and a Mosconi stereo system with Focal speakers. The custom black walnut bed with a raised floor has an automated bed lift and a built-in beer cooler. 1979 CHEVROLET K5 BLAZER CUSTOM PICKUP “LOLITA” – NO RESERVE
Known as “Lolita,” this multiple-award-winning custom 1979 Chevrolet Blazer pickup is powered by a supercharged 6.2-liter LT4 engine paired with a Chevrolet Performance Supermatic 10L90 10-speed automatic transmission. This unibody custom has been dyno-tuned at 600hp to the rear tire and features front and rear sway bars and tubular control arms, power rack & pinion steering, a fully built Ford 9-inch rear end, 4.10 gears and Moser axles. Stopping power is provided by Wilwood 14-inch 6-piston brakes. The custom interior includes Dakota Digital gauges, an Ididit tilt steering column, a Vintage Air system and a power window kit.

ARNOLD SCHWARZENEGGER’S 1977 MERCEDES-BENZ UNIMOG U1300 SE CUSTOM PICKUP – NO RESERVE
This custom 1977 Mercedes-Benz Unimog U1300 SE pickup was previously owned by actor and former politician Arnold Schwarzenegger and is powered by a 6.4-liter inline 6-cylinder turbo-diesel engine paired with an automatic transmission. In 2012 it was fully restored, modified and upgraded by Unimog Specialists Merex Mertec in Gaggenau, Germany. Included in the sale is a full file folder with pictures, documentation and certifications. 2,674 miles (title reads exempt).

1956 CHEVROLET 3100 CUSTOM PICKUP “REDEFINED” – NO RESERVE
Award-winning “REDefined,” powered by a Don Hardy LSA engine boasting a Holly EFI and Whipple supercharger that collectively generates 850hp with 752 ft/lbs of torque. Equipped with a 4L80 automatic transmission and a Ford 9-inch rear end.

1970 CHEVROLET K10 CUSTOM PICKUP – NO RESERVE
This custom Hogan Built 1970 Chevrolet K10 factory short-bed pickup is powered by a GM Performance crate 525hp 6.2-liter LS3 engine mated to a Hughes 4L80 transmission and an Atlas transfer case. The aluminum block is refinished in its classic Hugger Orange and features a Holley intake topped with a 14-inch air cleaner. Under the truck there is a fully polished 3-inch TIG-welded stainless-steel exhaust paired with MagnaFlow mufflers. Stopping power is provided by 4-wheel Wilwood disc brakes backed by a CPP hydro-boost. This pickup was completely sand-blasted, metal-worked and body-worked, and is finished in its original special-ordered Surf Green color code, sprayed over Ferrari Bianco White. Hand-laid gold leaf divides the two colors and outlines the “Chevrolet” across the tailgate. Keeping the dash classic are Classic Instrument gauges and a contour steering wheel made specifically for this truck. The comfort level is kept perfect with a Vintage Air system. Dubbed “High Tide,” this truck is the newest Hogan Built creation showcasing their concours-quality reputation.

1950 CHEVROLET 3100 CUSTOM PICKUP – NO RESERVE
Built by Streamline Custom Designs in Utah, this custom 1950 Chevrolet 5-window pickup truck is powered by a GM 6.2-liter LS3 engine paired with a Magnuson supercharger mated to a 4L75E 4-speed automatic transmission and turning a Currie 9-inch rear end with 3.73 gears. It sits on a TCI chassis equipped with tubular upper and lower control arms, power rack & pinion steering, a 4-link rear setup, RideTech coilovers and heavy-duty sway bars. The exterior is finished in a PPG custom mix called Streamline Cafe’ Au Lait over a full custom Relicate leather interior featuring Restomod Air, Dakota Digital gauges, an American Retro steering wheel on an Ididit tilt column, a JL Audio sound system and power windows. This 3100 was featured in TruckHub magazine, was a multiple-award-winning vehicle at Goodguys (Truck of the Year Finalist and Top 10 Builders Choice) and was also featured at SEMA.


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