Tata Motors recently announced that its new Harrier and Safari facelifts received a perfect five-star safety rating at the first-ever Bharat NCAP crash tests. Well, now to commemorate and create awareness for this achievement, the company has released a...
Tata Motors recently announced that its new Harrier and Safari facelifts received a perfect five-star safety rating at the first-ever Bharat NCAP crash tests. Well, now to commemorate and create awareness for this achievement, the company has released a brand new TVC (television commercial) for the new Safari Facelift. The new TVC highlights the Tata Safari’s safety with a small story.
The television commercial for the new Safari facelift’s safety has been shared on YouTube by Tata Motors Cars‘ official channel. It starts off with a man and his wife ticking off a checklist before going for an outing with their kid and their Tata Safari facelift. The kid in the background is then shown playing football in a park beside his car. Following this, the next scene shows the kid hitting the football with full force, and it lands inside a man’s house who was talking on his phone and combing his hair on the balcony.
Soon after this, a few clashing sounds emerge from the home, and the owner of the house gets angry. He then comes downstairs and runs towards the kid to punish him. Seeing this, the parents of the kid open their arms to show him that they are there to protect him. However, the kid zooms past them and sits inside the Tata Safari facelift. This scene was intended to show the trust of people, including little kids, in the safety provided by the new Tata Safari.
Tata Safari facelift scored a perfect 5-star rating in BNCAP
As mentioned above, this TVC has been created to highlight the fact that the new Tata Safari and Harrier have achieved five-star safety ratings from BNCAP. The exact details of the Safari and Harrier facelifts’ crash test with the complete analysis have not been shared. However, it has been announced that these two SUVs are the first cars that have been tested by the newly set up Bharat New Car Assessment Programme.
According to Tata Motors, the new Safari facelift has scored the highest 5-Star safety rating with the highest adult safety score of 33.05 out of max 34.00. And it has also scored the highest child safety score of 45.00 out of max 49.00, making The New Safari the “Safest Vehicle in India,” said Tata Motors. The new Safari facelift comes equipped with safety features, including 7 airbags, ABS, EBD, Advanced ESP, electronic parking brake with auto-hold, ADAS with features like autonomous emergency braking, lane departure assist, and a number of other features.
Tata Safari facelift pricing and engine
The new Tata Safari facelift currently starts at Rs 16.19 lakh and goes all the way up to Rs 27.34 lakh in India. It comes powered by a 2.0 Kryotec diesel turbocharged engine. This engine is capable of producing 170 bhp of power and 350 Nm of torque. Transmission choices will also be the same with a 6-speed manual as well as a 6-speed automatic. In other Safari news, reports have suggested that the company is on an all-electric iteration of the Safari which will be launched alongside the Harrier EV in 2025.
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