Airports Council International (ACI) World and Cirium, a global leader in aviation data analytics, begin a landmark collaboration to strengthen the Airport Service Quality (ASQ) program—the world’s leading airport customer experience measurement and benchmarking program.

The ASQ program's methodology is renowned for its robustness, ensuring the most accurate representation of airport traffic. In recognizing the critical role that flight databases play in the assessment of respondent sampling, Cirium will serve as the reference database for flights supporting the ASQ methodology—solidifying the ASQ program’s commitment to accuracy and reliability. Cirium’s core platform provides details on more than 35 million flights per year and covers 97% of scheduled flights worldwide.

Compared to other programs in the aviation industry, the ASQ program is based on live research via surveys gathered at the airport—direct from the traveller—rating their satisfaction on the day of travel. It serves as the basis for the annual ASQ Awards which recognize the best airports for customer experience worldwide, as selected by passengers.