This week I welcome back Randy Mosher to discuss his upcoming book “Your Tasting Brain” and how we taste and judge beer. Subscribe on iTunes to Audio version or Video version or Spotify or Google Play Download the MP3...
This week I welcome back Randy Mosher to discuss his upcoming book “Your Tasting Brain” and how we taste and judge beer.
Subscribe on iTunes to Audio version or Video version or Spotify or Google Play
Download the MP3 File– Right Click and Save As to download this mp3 file.
Your browser does not support the audio element.Topics in This Week’s Episode (55:16)
This week I welcome back Randy Mosher. Randy is the author of the books Mastering Homebrew, Radical Brewing, and Tasting Beer. (Full disclosure: Amazon affiliate links to books) He’s also partner in two breweries near Chicago Five Rabbit and Forbidden Root. We start with a short update on Randy’s two breweries as well as how some craft breweries are experiencing competitive pressure now. Randy describes his upcoming book “Your Tasting Brain” at a high level. We talk about the sense of taste and smell as well as how they interact with each other. Randy explains how your sense of smell and taste changes during the day with your mood, environment, and a dozen other factors. We discuss the olfactory system and how it uses patterns to trigger memories but discards the basic chemical data. We talk about the various loops that feed up from our basic senses to the cognitive level and how they then generate impressions and stories we can discuss. Randy shares why beer and wine are fairly complex beverages to sense and taste and how our brain has a hard time dissecting individual components. We discuss how the smell sense dumps its data like a fire hose directly into the Limbic (emotional) system, directly triggering very strong emotions and memories, often without context. This makes judging smells and flavors much more difficult. Randy explains how you can become better at judging beer.Sponsors
Thank you to our sponsor Craft Beer and Brewing Magazine for sponsoring this episode. I encourage you to subscribe to their great magazine! Also check out BeerSmith, BeerSmith Web, BeerSmith Mobile software and the new DVDs John Palmer and I filmed – How to Brew with Malt Extract and How to Brew All Grain are available now. You can subscribe to the BeerSmith newsletter for free to get some great articles on home brewing.
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