This initiative will revolve around strategic partnerships with reputable organizations, all committed to tackling a predominant issue of our time: the escalating mental health crisis.

Kit NA Brewing is ready to change perceptions around mental health in the industry and amongst consumers, aiming to diminish existing stigmas and shape a kinder, more understanding future.

With their sights set on addressing wellness as a fundamental whole, KIT NA’s TUNED IN is set to be present in every aspect of the brand’s interactions with consumers, wholesalers, and retailers alike.

Slated to launch in January 2024, this initiative pledges 1% of annual gross profits to their partnered non-profit organizations leading the charge in combatting the mental health crisis. These organizations will be at the forefront of the battle, supported by specialized fundraising programs through a nationwide network of retail, experiential, and digital marketing activities.

Kit NA Brewing is also determined to maintain an active presence in community-focused activities and year-round campaigns aimed at promoting mental health awareness.

This move emphasizes their commitment to a cause far bigger than their brand – the collective mental well-being of people everywhere.

“Everyone struggles with their mental health; it is something that all of humanity has in common.

Within the alcohol industry, mental health isn’t talked about enough.

Kit NA Brewing humbly hopes to make a difference by helping to destigmatize the conversation.

We are passionate about mental wellness and are motivated to foster and take a proactive stance for our consumers and the global community,”

– Kit’s Co-Founder, Rob Barrett.

Stay up to date with more non-alcoholic beer news by checking out our NA Beer Blog or discover many more non-alcoholic brews by signing up for our monthly NA beer of the month subscription.