Millennials, born between 1981 and 1996, are now the largest portion of the world workforce. In a world where the hustle and bustle often drown out the subtle joys of life, a new trend is emerging among the mindful...
Millennials, born between 1981 and 1996, are now the largest portion of the world workforce. In a world where the hustle and bustle often drown out the subtle joys of life, a new trend is emerging among the mindful millennials—a generation that seeks a harmonious blend of pleasure and well-being. Enter the realm of “Herbs & Beers,” a movement that combines the age-old craft of brewing with the healing powers of herbs, captivating the palates and sensibilities of the next generation.
One popular herb used in this movement is Kratom, a plant derived from the leaves of a Southeast Asian tree in the coffee family. It has been used for centuries in Thailand and Malaysia to boost energy, improve focus, relieve pain, and ease opioid withdrawal.
In recent years, Kratom has grown in popularity across North America and Europe thanks to millennials discovering its potential benefits.
So, what is it about Kratom that resonates with millennials? Here are key reasons this botanical supplement appeals to the mindful millennial generation.
1. Natural Solutions
Millennials tend to favor natural and holistic solutions for health issues over prescription medications with long lists of side effects.
Having come of age during the opioid epidemic, they have seen the devastating effects of powerful opioid painkillers and other drugs overprescribed by doctors. As a result, millennials are deeply distrustful of the healthcare establishment and pharmaceutical industry.
Instead, millennials have embraced natural and organic products that you can purchase from a reputable vendor like Canada Kratom Express for their health and wellness needs – everything from botanical supplements like Kratom to CBD.
A survey found that 75% of millennials prefer natural remedies over prescription medications. And 52% feel doing whatever it takes to be healthy is “cooler” than looking good.
For conditions like fatigue, anxiety, pain, and opioid dependence, Kratom can provide a natural alternative to many prescription medications that can have troubling side effects. Its active compounds, Mitragynine, and 7-hydroxy Mitragynine, interact with the body’s opioid receptors like naturally occurring endorphins.
Brewing with Intention:
Mindful millennials are drawn to breweries that prioritize quality ingredients and intentional brewing practices. Herbs, known for their aromatic and therapeutic properties, are carefully selected to complement the flavor profile of the beer while offering additional health benefits. From calming chamomile-infused ales to invigorating mint stouts, each brew is a work of art that appeals to the senses and nourishes the body.
Do you know over 92% of millennials look up health-related information online? This is an informed, conscientious generation unwilling to accept claims at face value without digging deeper into the science and user experiences.
2. Herb Supports Lifehacking Goals of Productivity, Focus, and Well-being
In addition to preferring natural solutions, millennials are drawn to health remedies and nootropics that provide flexibility and enhance everyday function. Whether working multiple side hustles, attending school, building startups, raising young kids, or caring for aging parents, they’re constantly looking for “lifehacks” – clever ways to optimize productivity, focus, mood, and well-being.
As an organic botanical supplement made from dried leaf powder, Kratom offers flexible benefits without the lifestyle restrictions or side effects of prescription drugs. Its main active alkaloids, Mitragynine, and 7-hydroxy Mitragynine, interact with opioid receptors in the brain and body to produce stimulant and sedative effects depending on the dose. Millennials have found mixing and matching Kratom’s unique strains provides benefits to suit their needs:
Boosting energy, alertness and motivation Elevating mood, sense of well-being Sharpening mental clarity and concentration Reducing social anxiety or stage fright Relieving physical pain and soreness Promoting relaxation and sleep qualityThese effects allow millennials to enhance many aspects of daily life and productivity:
Skipping expensive lattes and energy drinks Avoiding anti-anxiety and ADHD meds like Xanax, Adderall, etc. Powering through grad school, multiple jobs, or startup hustles Pushing harder at CrossFit, yoga, boxing, or endurance sports Recovering faster from workouts, injuries, or sore muscles Being more social, outgoing, and confidentFor just pennies a day, versatile Kratom extracts and powders can provide holistic support without significant side effects, health risks, or dependence liabilities. Millennials have found Kratom’s flexibility fills an essential niche in their toolkit of all-natural lifehacks for optimizing human performance.
3. Flavorful Diversity:
In addition to seeking natural solutions that enhance daily function, millennials make thoughtful consumer purchases that align with their ethics and values. Dubbed “the conscious consumer generation,” millennials expect full transparency and accountability from the brands and products they support.
4. The Social Aspect:
Herbs & Beers gatherings are more than just an opportunity to enjoy unique beverages—they represent a social movement. Breweries hosting events centered around these herbal concoctions provide a space for like-minded individuals to connect, share experiences, and appreciate the craftsmanship behind each brew. It’s a movement that goes beyond the pint glass, fostering community and camaraderie.
Millennials also amplify the efforts of sustainability-minded Kratom brands that follow fair trade practices and organic production methods. As world travelers with exposure to developing nations, millennial values around equitable commerce, social responsibility, and indigenous empowerment have driven more brands to support farmers directly and invest in local Southeast Asian Kratom economies.
On the consumer end, millennial dollars ultimately vote for Kratom that is pure, safe, ethically sourced, and consistently high-quality batch after batch.
As millennials disrupted many legacy industries, their influence is steadily reforming and maturing the nascent Kratom trade into alignment with modern consumer values.
Bottomline
With their openness to alternative health solutions and informed, independent consumer choices, millennials are a driving force in the growing Western market for these products. They identify with these natural herbs as a natural supplement that fits their lifestyles and values around sustainability, ethics, function, and self-empowerment.
Herbs & Beers exemplify the evolving preferences of mindful millennials—a generation that seeks meaning, balance, and authenticity in all aspects of life. As this trend continues to grow, it not only revitalizes the age-old craft of brewing but also encourages a deeper appreciation for the diverse and holistic world of herbs. In the marriage of tradition and innovation, Herbs & Beers stand as a testament to the enduring spirit of a generation that craves experiences that nourish both body and soul.
The post Mindful Millennials: How Herbs and Beer Resonate with the Next Generation first appeared on GreatBeerNow.com.
