Pricing & Jobs to be Done with Matt Lerner of Startup Core Strengths

11 months ago 66

On this episode of SaaS Open Mic:Two common pricing mistakes founders makeHow to apply the Jobs to Be Done framework to pricing strategyPricing experiments to test for price sensitivity90% of growth comes from 10% of the activitiesMatt has worked...

On this episode of SaaS Open Mic:

Two common pricing mistakes founders makeHow to apply the Jobs to Be Done framework to pricing strategyPricing experiments to test for price sensitivity90% of growth comes from 10% of the activities

Matt has worked with dozens of startups and scaleups in his time at 500 Startups and Startup Core Strengths. A challenge that every company must face at some point is optimizing pricing or setting a price for a new product or feature. Matt shares his perspective on establishing and optimizing pricing using the Jobs to Be Done framework. 

 


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