In case you got the wrong idea, I’m not anti-advertising, anti-agency, or anti-brand. I just don’t have the luxury of entertaining company activity that doesn’t contribute to the bottom line. That’s because I specialize in commercial strategy, a chunk...

In case you got the wrong idea, I’m not anti-advertising, anti-agency, or anti-brand. I just don’t have the luxury of entertaining company activity that doesn’t contribute to the bottom line. That’s because I specialize in commercial strategy, a chunk of which involves measuring the financial returns of marketing investments in order to optimize the expense. […]

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