In today’s highly competitive market, luxury fashion brands often seek innovative ways to enhance their brand image and captivate their target audience. One popular method is by association with an artist, either by licensing their music or recruiting them...

In today’s highly competitive market, luxury fashion brands often seek innovative ways to enhance their brand image and captivate their target audience. One popular method is by association with an artist, either by licensing their music or recruiting them as a brand spokesperson. Artist collaborations like these showcase the luxury sector’s appreciation for originality and […]

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