Atomicdust Earns Two GDUSA Health + Wellness Awards for 2023

12 months ago 55

There isn’t a world without healthcare. And because healthcare is vital, we also need crucial information about it—regulations, administration, benefits, applications—to be communicated effectively. But the industry can be complicated and confusing. That’s where marketing and design come in....

There isn’t a world without healthcare.

And because healthcare is vital, we also need crucial information about it—regulations, administration, benefits, applications—to be communicated effectively.

But the industry can be complicated and confusing.

That’s where marketing and design come in.

We’ve spent a lot of time in healthcare marketing over the last two decades—working with clients ranging from medical device manufacturers, hospital systems and even insurance companies. In each project, we have the same approach: curiosity, thoughtfulness and the caffeine-fueled tenacity needed to get the client where they need to go. 

It is so exciting to share that we were recognized twice by Graphic Design USA in their 2023 Health and Wellness Awards. This highly-competitive competition “honors graphic excellence in this fast-growing, hugely important and high-profile arena.” 

This year included more than 3,000 entries from design firms and agencies, covering a range of topics from traditional medicine to public and community health initiatives. It is such an honor to be selected from this group for our work in branding and package design. Scroll through to see our winning work.

 

Image of the Nimble brand's desktop, recipient of GDUSA H+W Awards

Image of the Nimble brand’s desktop, recipient of GDUSA H+W Awards

The healthcare industry is ever-evolving, and so are the various organizations within it. When the National Medical Billing Services—a well-known, respected brand in the ambulatory surgery space—approached us, they were growing and expanding. They wanted a name and brand image that reflected who they had become, and the many services they offer. We developed a new brand identity (hello, Nimble Solutions!) and website that reflects their robust experience and reintroduces them to new and returning clients.

 

Pro-Train CBD product line packaging, recipient of GDUSA H+W Awards

Pro-Train product packaging, recipient of GDUSA H+W Awards

Our other award-winning project is the product packaging we designed for Pro-Train, a CBD product line that improves sleep, relieves pain and boosts focus. We designed the logo and packaging to have a cohesive visual identity that would maximize brand impact—with consistent typography and meaningful illustrations—while also providing differentiation through each product’s designated color palette.

 

Congratulations to the winning teams at Nimble and Pro-Train! Thank you GDUSA for honoring our work in the healthcare space again this year.

 

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