Many companies attempt a rebrand. But surviving a rebrand? That is a milestone few ever forget. Few see the impact of a rebrand in real-time: raising over $200K in less than 30 minutes, which secures future growth and service...
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Many companies attempt a rebrand. But surviving a rebrand? That is a milestone few ever forget.
Few see the impact of a rebrand in real-time: raising over $200K in less than 30 minutes, which secures future growth and service to the community.
I previously shared this journey here and spoke with Harvard Executive Leadership Coach and bestselling author Matt George.
And it all started because both Brian, the CEO, and Melanie, who heads up marketing, my Brand Intervention Masterclass.
How Do You Change Minds in 2 Minutes and 49 Seconds?
This was LifelongAccess’ rebrand unveiling and became the highest-ever fundraiser to date for the organization, raising over $200K in less than 30 minutes.
In this powerful discussion, we cover:
The origins of this 68-year-old nonprofit Their elevator speech challenge Why rebrand now? The rebrand breakthrough: the ultimate reframe How we unearthed the elephant hiding in plain sight The steps to creating a killer videoHere is the journey we took with them:
Surviving a Rebrand. Now It’s Your Turn.
I hope you got value from this discussion on surviving a rebrand, the journey details, and the collaboration to usher in the future.
Need help with your rebrand?
Then, grab your spot for a free 30-minute “Clear Brand Messaging” strategy session.
Let’s unearth the tools to grow your brand and skyrocket that ROI.
No strings attached, just pure, unadulterated strategy.
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The post Surviving a Rebrand: The Non-profit CEO Who Laughed All the Way to the Bank appeared first on Award-winning branding, rebranding and package design.
