Whether you believe that AI tools are the future of your industry or that it is soon to take over the world, there is no doubt that it is revolutionising how business is done. 

As HubSpot Platinum Partners, we are at the forefront of innovation - always searching for the latest in unlocking the potential of B2B. HubSpot’s latest offering promises to do just that, with new AI Tools to assist you in content creation.

Introducing the AI-powered assistant - ChatSpot 

ChatSpot is the new Artificial Intelligence assistant from HubSpot, and while it is powered by OpenAI’s ChatGPT, this language model is designed specifically with business in mind. Although ChatSpot is accessible to all users, its full potential is unlocked when integrated with your HubSpot CRM. ChatSpot can assist you by assessing your customer data, including past interactions, preferences and behaviour to provide you with insights and suggestions for creating content that addresses their specific needs.  Further to this, it can provide real-time analytics on content performance by integrating with HubSpot's reporting and analytics tools. It can track metrics such as engagement, click-through rates, conversions, and lead generation, allowing marketers to measure the effectiveness of their content strategies and make data-driven decisions.

Unlike some other content generators, ChatSpot prioritises the security and privacy of its users - it does not use your prompts to train AI models nor share your data with third parties. 

Realising your creative potential with ChatSpot