Practical advice you can take to heart from a few of the web’s best branding blogs.
It’s easy to find endless sources of inspiration and advice from some of the world’s leading branding agencies and consultants. Check out for the Top 100 Branding Blogs Every Marketing, Advertising and Brand Manager Must Follow.
What’s difficult is sifting through the information to find advice that’s relevant for your brand.
Wondering where to get started? Start with these 5 tips.
1. You especially need a brand promise if your organization is lacking focus and direction.
In its post, What is a Brand Promise and Why You Need One, the San Francisco-based agency Emotive Brand details how a clear brand promise can have a ripple effect of positivity across an entire organization.
“Extraordinary things happen when an organization embraces a purposeful promise. Meaningful change happens from the top to the bottom. A spirit full of focus and energy turns your organization into one that is more fluid, innovative, collaborative, and gratifying.”
2. More strategic messaging means better SEO.
Atomicdust, a branding and marketing agency in St. Louis, explains the importance of focusing on your potential customer in your messaging instead of focusing on yourself. The post Heroes, Spotlights, SEO – How to Make Your Digital Marketing More Effective describes how branding agencies should be the guide and their clients are the heroes. Not only does this help you attract clients, it also helps your website’s SEO.
“Knowing what your audience is interested in and wants to learn about can help creating content in support of SEO.”
3. Employee Feedback Is Good for Employee Engagement; Action Is Better.
We’ve been huge fans of Denise Lee Yohn ever since reading her book, What Great Brands Do. What we love most about Denise’s messaging is how she clearly demonstrates how branding affects companies both externally and internally. For example, in her post, Do Your Employees Have Lack-Of-Action Fatigue? she explains that simply gathering employee feedback is no longer good enough – employers must do something with the feedback.
“If employers truly want to engage their employees and reap the benefits of doing so, they must use that feedback and take action on it.”
4. Stay True to Yourself.
Proof Branding in Nashville is on a mission to create purposeful, powerful brands. In its post Authentic Branding: Realize Your True Brand, it describes the importance of authenticity in branding. Not being true to who you are as a company can be detrimental. On the other hand, authenticity leads to positive outcomes.
“With authenticity and passion in what you’re doing, selling, building, and providing, you will have consumer buy-in, support, and most importantly a tribe of authentic people that will keep your brand thriving.”
5. Software for more referrals.
According to Schifino Lee, a Tampa-based branding agency, referrals are the #1 source for quality lead generation. To help its clients tap into their best referral sources, Schifino Lee has developed its own cloud-based referral tool, Tapp360.
“Tapp360 identifies your best referral sources and mobilizes them to generate more referrals for your company.”
When you need branding help, this list could be a great place to start – whether looking for guidance, education or an agency to handle the entire branding process for you.
For questions about Copy Rocket and our branding services, drop us a line.
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