As the end of 2023 rapidly approaches, here’s a quick look back at the posts, old and new, that grabbed the most attention this year. It’s an interesting mix, covering metrics and analytics; martech tools; AI (of course—wasn’t this...
As the end of 2023 rapidly approaches, here’s a quick look back at the posts, old and new, that grabbed the most attention this year.
Image credit: Magda Ehlers on Pexels
It’s an interesting mix, covering metrics and analytics; martech tools; AI (of course—wasn’t this pretty much the year of ChatGPT?); and a couple of oddball guest posts that generated a surprising degree of interest.
With no further ado, here’s the list.
Okay, maybe just a little further ado. Four posts that barely missed making the list but are worth noting are The Four Critical Elements of an Effective Business Website from waaay back in October 2011; 10 B2B Marketing Lessons from Walt Disney World and Universal Studios, a classic from April 2014; Seven Ways to Increase Your Brand Influence, a (fairly) recent guest post from the brilliant Ron Stefanski; and The 15 Best Audio and Video Editing Tools, originally published in 2017 but most recently update in August 2023.
Alright, now the list. Drumroll please…
#10: How to Integrate ChatGPT With Your CRM Software
The buzz around ChatGPT has grown rapidly since its release in November 2022. This post explains how to integrate ChatGPT with your CRM software, expanding your use of AI tools for marketing and sales.
#9: A 10 Step Guide To Creating A Social Media Marketing Plan
When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business. Yet too many marketers and brands go about social media marketing the wrong way. Fortunately, you don’t have to be one of “those” marketers. Here’s a 10 step process to create a social media marketing plan that will produce measurable results.
#8: The 12 Best Competitive Intelligence and Benchmarking Tools
Here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. Originally published in 2016 and last updated in April 2021, this post is a perennial “top 10” favorite.
#7: When to Use Photos Versus Illustrations on Your Business Website
If you’ve ever wondered whether it’s better to use photos (stock or custom) or illustrations (which should always be original), check out this helpful, example-packed guide from August 2021.
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#6: What Needs to be Included on Your Business Letterhead?
The first of the oddball posts included here, this one from August 2019. Really, do enough businesses still get stationery printed and send out enough business correspondence via postal mail that this post makes the top 10 list? Apparently so.
#5: 6 Traits of Highly Effective Data Analysts
What exactly are agencies and companies looking for in a data analyst? What characteristics do you need to succeed in today’s data-driven marketing world? Apparently Google thinks this guest post from November 2014 still provides valuable insights.
#4: The Etiquette of Web Scraping and How to Use Web Scraping Legally
Another oddball. Wouldn’t have suspected it, but it appears there is significant interest in this topic and again Google judges this guest post on Webbiquity an authoritative source.
#3: The 22 Best Virtual Event Platforms
Written in August 2020 and most recently updated in February 2023, this post is a gold mine for anyone ready to venture beyond standard tools like WebEx, Zoom, and Google Meet, showcasing nearly 50 alternatives that can help take your event to a whole new level.
#2: The 15 Best Screencasting and Online Presentation Tools
Here are 15 of the best tools for recording onscreen actions, editing the screen video, adding text and other graphical elements, converting among screen capture video formats, and sharing the final output with your target audience.
And finally, the most-read post here on the B2B marketing blog for all of 2023 was…
#1: 10 Best Leading and Lagging Marketing Performance Indicators to Increase ROI
Guest author Ron Stefanski scores again with this piece from July 2022. This post outlines the differences between leading and lagging indicators, as well as providing some examples of each so you get a clearer idea of how to measure current performance and produce desired results in the future.
There you have it, 10 great reads to wrap up your 2023. Onward and upward to a happy and prosperous 2024!
The post The Top 10 Most-Read B2B Marketing Posts of 2023 appeared first on B2B Marketing Blog | Webbiquity.