2023 was a year of adapting to new technologies, implementing new approaches, evolving practices and much more. As the world continues to adopt new technologies and incorporate them, it is instrumental to evolve yet keep customers the focal point...

2023 was a year of adapting to new technologies, implementing new approaches, evolving practices and much more. As the world continues to adopt new technologies and incorporate them, it is instrumental to evolve yet keep customers the focal point of marketing efforts. B2B marketing has never been more personalized and to continue to be effective, it must incorporate many trending and emerging tactics moving forward. To help put this past year into perspective from a marketing standpoint, we have put together a list of our top B2B marketing content and resources from 2023, focusing on strategies and emerging trends. We hope this content will help you make 2024 your best year yet.

eBook: B2B Marketing in a Downturn

This year included economic ups and downs and in those uncertain economic times, it is essential for organizations to double down on the efforts that help keep the business going. This eBook highlights key strategies and marketing resources for marketing in a downturn including:

The four key phases of marketing in uncertain economic times Strategies for adapting digital marketing content Best practices for adjusting sales and marketing goals

eBook: Tech Marketing Transformed: Crafting a Plan to Maximize Return on Investment (ROI)

As marketers focus on improving ROI, it becomes crucial to ensure marketing plans are crafted to do so. This executive-level guide provides essential insights for shaping a forward-thinking marketing plan that drives tangible bottom-line outcomes. Check out this eBook to discover:

Ways to benchmark your current marketing efforts How to develop a strategic plan Tactics to close the sales and marketing loop

Checklist: The Ultimate Launchpad: A Comprehensive B2B Product Launch Checklist

As more products enter the market than ever before, it is important to get the essentials right, while also adding elements that help your product stand out. This comprehensive checklist covers:

The components of a successful product launch Key tactics to include in the product launch Marketing elements to focus on leading up to the launch

Article: B2B Marketing Webinars: How to Create a Lead Gen Webinar

Webinars prove to be one of the most successful lead-generating tactics for B2B organizations. But it is difficult to create a webinar that gets it right. Luckily, our article compiles everything you need to know to create a lead gen webinar including:

Core webinar building blocks How to choose the type of webinar to put on Pre-webinar and post-webinar marketing activities

LinkedIn Article Series: Product Launch Takeaways: Love It, Like It, Leave It

Our new LinkedIn article series launched this year, Marketing Insights from Executives: Product Launch Takeaways: Love It, Like It, Leave It. We sat down with marketing executives who have been through countless product launches to learn what they loved, liked and would leave out of future product launches. Each article dives deep into specific product launches, best practices used and actionable tactics all marketing leaders can implement in their product launches. Here are a few articles to check out:

Product Launch Lessons Learned with VP of Marketing, Tad Druart Product Launch Lessons Learned with CMO at Zayo Group, Kimberly Storin Product Launch Lessons Learned with VP of Marketing at LinkLive.ai, Julie Hsu

Blog: The Secrets to a Successful B2B Product Launch Strategy Revealed

A product launch strategy is a massive task to take on. There are even a few secrets that can make it a huge success. This blog reveals those secrets and offers key product launch marketing resources including:

The importance and components of building a product launch timeline What metrics to track to measure success How to leverage digital marketing to support the launch at all phases

Blog: Ways to Generate B2B Leads When You Need Them Now

Lead generation is always top of mind for organizations, especially when resources get tight. Whether resources are slim or your organization needs leads, this blog covers ways to generate leads when you need them most including:

Utilizing impactful content marketing Implementing retargeting efforts Leveraging partners to create events

Blog: B2B Tech Digital Marketing: 5 Proven Tips Every Tech Executive Needs to Drive More Leads

In the fast-paced B2B tech landscape, digital marketing efforts need to stand out to make a true impact on prospects. To harness the full power of digital channels, this blog highlights how to generate more awareness and leads and offers tips such as:

Crafting content focused on the buyer’s journey Optimizing content for mobile Engaging with email marketing

Blog: What to Do After a Website Launch to Boost Traffic and Lead Generation

A new website is an exciting feat, but the momentum cannot stop there. It is now time to focus on bringing traffic to the website and converting visitors into known leads. Our blog highlights exactly how to do that and offers actionable tactics including:

Search engine optimization efforts Promotion through impactful marketing Developing content to generate awareness

Blog: Everything You Need to Do to Avoid These Common B2B Content Marketing Pitfalls

Content marketing is a proven tactic in the B2B marketing space that helps generate results for organizations. As content floods marketing channels, it can often get lost in the noise. Avoid these common marketing pitfalls to ensure your content stands out in the crowd:

Failing to optimize content Uncertainty about ROI Minimal content resources

Don’t forget to follow us on LinkedIn and Facebook. We share original articles, useful marketing resources and much more to help you stay up to date on industry happenings and get exclusive expert insights you won’t find anywhere else.

If you are looking for assistance in creating your 2023 B2B marketing strategy or have other questions about elevating your marketing, contact us today or request a free marketing consultation. 

The post Top B2B Marketing Content and Resources of 2023 appeared first on Launch Marketing.

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