Rachel Cunliffe and I were thrilled to be guests on the MFG eCommerce Success LinkedIn live stream. The post Podcast: Distraction-Free Websites for Manufacturers appeared first on Huff Industrial Marketing.
Rachel Cunliffe and I were thrilled to be guests on the MFG eCommerce Success LinkedIn live stream.
We were asked how do we each make the world a better place? My answer: This blog and buying Made in USA.
Regarding distraction free websites, I especially enjoyed Rachel’s discussion about what users bring to websites in terms of their emotional states:
Feeling overwhelmed, stressed, hurried, unfocused, exhaustion Information overload, speed of change – cognitive impact Politics, COVID, distressing news, social media disagreements, fear of being cancelled
These constant strains — or chronic sources of stress — reset what’s “normal,” and the body begins to change. Chronic stress brings about a “weathering,” according to public health researcher Arline Geronimus (2023).
All of this is why we focus on creating distraction-free websites — to instill calm, as well as a thoughtfulness to what the manufacturer and the user want to achieve in the most efficient way possible.
You can listen to the entire conversation at the B2BTail website.
The post Podcast: Distraction-Free Websites for Manufacturers appeared first on Huff Industrial Marketing.