Investing in new go-to-market software to support your sales and marketing teams is undoubtedly an exhilarating prospect. It comes with the promise of revolutionising your endeavours and propelling growth for the whole business. However, beneath the excitement, a nagging...
Investing in new go-to-market software to support your sales and marketing teams is undoubtedly an exhilarating prospect. It comes with the promise of revolutionising your endeavours and propelling growth for the whole business. However, beneath the excitement, a nagging concern often lingers.
Will the team actually use the software in their daily work?
Will we be able to unlock the full potential of the software, or will we be plagued by low user adoption and patchy competence?
Frankly, it's a valid concern; too often this has been the past experience of sales and marketing managers. They have either already tried to drive the adoption of new marketing and sales software and copped the blame when it hasn't gone well, or been on "the shop floor" when a new mandatory system has been foisted on them by the senior executives and rather than helping with their work, has just added to the jobs to be done to keep the boss happy.
The key to releasing the power of your software investment and achieving rapid ROI is to select an experienced implementation partner who has "been there, done that" many, many times before. Here's a guide to help you make that choice:
