In an era marked by a surge in providers and products, the challenge of reaching the desired target audience, especially on social media, has grown. How can B2B companies carve a path to visibility and relevance in the middle of all this noise? Enter GIRA, an industry pioneer that initiated the System Integrators Concept over two decades ago, creating a vital platform for experts.

Therefore, when it comes to the big GIRA LinkedIn transformation, we can’t help but shine a spotlight on the true specialists in building control technology: GIRA System Integrators.

These experts aren’t just professionals, they are the architects of smart building solutions. GIRA System Integrators bring their programming and optimization powers to the table, offering valuable guidance and project management services – everything around smart building solutions.

This concept holds a significant place in GIRA’s marketing and market penetration strategies. Now, GIRA aims to take this concept digital, within the B2B context, on LinkedIn.

To achieve maximum impact, GIRA is harnessing the potential of its System Integrators by transforming them into brand ambassadors on LinkedIn. Their focal points: “Building Control”.

In a strategic move, GIRA has selected five key System Integrators to take on the role of brand ambassadors on LinkedIn, aligning seamlessly with GIRA’s overarching LinkedIn strategy. What sets this approach apart is the emphasis on these partners not acting as promotional mouthpieces for the GIRA brand, but, more crucially showing their expertise in the field, while the GIRA brand is only integrated when it aligns with the content organically. The result?

A natural and authentic mode of communication that resonates with the LinkedIn audience.

Creating a seamless and harmonious synergy between GIRA’s messaging and that of the System Integrators is the baseline of this project. The goal is to construct a continuous and engaging experience for customers, where the messages from GIRA and its System Integrators fit together perfectly, just like Lego pieces. To achieve this, foundational building blocks were forged through collaborative workshops, and it is now the System Integrators who assemble them daily.

But the success of such an ambitious project depends on meticulous planning. In the second part of the workshop, processes and coordination cycles were defined, ensuring that all participants are armed with meaningful content snippets. This approach guarantees long-term success, as GIRA and its partners work in union to deliver a compelling LinkedIn experience for their audience.

With GIRA’s System Integrators now fully equipped for their roles as LinkedIn brand ambassadors, they embark on an exciting journey of self-positioning and showing their expertise. What makes this journey truly captivating is their ability to do so through real-life application examples featuring GIRA products, effectively becoming brand ambassadors for GIRA in the process.

The GIRA LinkedIn strategy is not just about presence. It’s about making a meaningful impact. Here’s how the GIRA team and its System Integrators are achieving this:

1. Seizing Content Niches for specialization and brand growth

By strategically positioning the System Integrators as LinkedIn brand ambassadors, GIRA carves out niche content areas. This not only elevates GIRA’s reputation, but also empowers System Integrators to enhance their own brand presence within the industry.

2. Amplifying GIRA’s brand presence through authentic engagement

The integration of selected partners on LinkedIN ensures that communication remains authentic and genuine. This collaborative approach strengthens GIRA’s brand presence and resonates with the LinkedIn audience on a personal level.

3. Building trust and community

Trust is the cornerstone of effective communication. Through enhanced community-building efforts and the cultivation of personal relationships with the targed audience, GIRA and its partners are establishing a foundation of trust. This trust forms the basis of lasting connections and meaningful engagement.

4. Crafting contextual visibility

Knowledge is power, and GIRA is harnessing this power by imparting on product applications, trending topics, and service solutions. By sharing valuable know-how, GIRA ensures that its visibility on LinkedIn is not just about being seen but also about being recognized as a source of reliable information.

In summary, when it comes to successful LinkedIn Marketing that aims to have a real impact, it is always necessary to use the strategic interplay containing all these points.